Coffee. Care.
Where freshness is first. Proof is in the cup.
That's a bag of coffee. I love coffee and chains desire you love it too. The stuff is magic. How do we take a bag of coffee, the packaging itself, and convey the beauty, complexity, and deliciousness of the beans and sides? How do we talk about the journey the coffee is taken, or explain where it takes us when we drink it? How do we invite our guests to participate and give them a peek into the thinking that went into the coffee, and why it'so exciting for us? For those new to coffee, how do we make the experience of brewing it home more accessible and less intimidating? Making and sharing coffee is one of the most amazing things we can think of. Why wouldn't we include a recipe? What if we could share brewing tips, raise awareness for good causes, talk about food doc What if we partnered with a specialty recycling program that could recycle 100% of the bag, and invited our guests to participate by giving them a cup of coffee on us when they returned to their empties? Sounds
