Mattress Store

You spend time in a city There are a ton of sleepy mattress stores around here. 32 in Manhattan alone to be exact. What's up with that? I mean, we're not talking about daily conveniences The average American only buys a new mattress every 10 years or so. By comparison, Best Buy sells electronics, w Six. So why are there so many sleepies? Well, the answer is actually more complicated than you might t Some of what's going on here is Business 101. Want to grow? Open more stores. H We tend to t And that natural optimism can make us think of expanding our business unless or until circ Retail can also be marketing. Every storefront is also a billboard. And even if a particular store isn't making a lot of money, it may still be worth it if it reinforces in the mind of the customer that you are the place to go buy, in then there's the fun world of commercial real estate. Sometimes a landlord will package multiple properties together. If you want that super prime location By the way, we did approach sleepies for comment and they did decline. However, a group of commercial real estate professionals, industry analysts and business school professors with a surprising amount of knowledge about the mattress industry were willing to talk. So what sets sleepies apart from other retailers? One t With not only are the margins terrific, but the risk to sleepies is actually quite minimal. That's because they're not tying up a lot of their cash and inventory stored in warehouses. In fact, sleepies often only pays a manufacturer for its stock when you or I buy one of their mattresses. You also don't need an absolutely perfect location. Nobody's really window shopping here. I mean, it's not Sleepies isn't so much selling mattresses as people are buying them. Because of that, they can choose less than desirable locations And while there may be new online competitors It's never not awkward, but for the time being at least, selling a mattress is still internet proof.