Sage Organics

Before we actually owned the store were customers so were organic customers for the last 20 odd years before we started the store and the bud was really important for us for the purpose of trust. We've been running our business now for over eight years and we are basically a full-on supermarket. We range everyt The Australian organic certified bud logo means a lot for our cons We have a lot of customers that come to us not only for the environmental reasons of that certification but also for their own personal health factors and so therefore the importance of the certification and the bud is just paramount to them. The major percentage of cons When we're ranging our first pick with suppliers is that they're certified organic. We actually don't really look at non-organic suppliers unless they're bas Clearly we have a lot of young new suppliers who are just starting up their businesses and when they come in to see Jenny to be ranged in our store we clearly encourage them to go and get their product certified even though they may be using organic ingredients. Certification is still the key for the cons The bud logo is recognised by 73% of organic customers and 48% of non-organic customers is the mark they look for when they're buying organic products. So it's really important that there is just the one logo because it's less confusing for the customers. If there's five or ten different logos out there they really don't understand that's what they need to look for. And having one logo actually helps with the trust factor. They then know that everyt The bud shows that the products we sell don't use any synthetic chemicals and are as close to nature as intended. It's the bud guarantee. you