Creative Concepts

Asking what if is what's the most creative, inventive people on the planet do almost every day. If you t So there are no right or wrong versions of that's the most important point here. Our job is not to self censor here, as we mentioned we need to separate the dreamer from the critic, t We're a kid with a bunch of toys asking some mad questions. If you ever had a kid ask mad questions at the dinner table or wherever else, we're going to be that kid rather than asking why we're asking what if. Now the sillier the more random or unrelated the question, it's almost the better because it's going to take you in a new direction that consciously you just wouldn't have gone and your rational mind would put the brakes on and go what the hell are you talking about. So just suspend your disbelief for t Just give yourself permission if you They're going to t Well all we're doing is just asking questions because if you ask a question of your subconscious mind it will treat it seriously. If you said how can we invade Jupiter, on some level it's t You might not come back with answer but if you kept asking that question it's going to t And the thing is when we do silly and random it'so it's going to increase levels of engagement with our message and our offer. And it's just like some of these videos that you see online like cats vs cuc What if we put a cuc But it's really entertaining and it's really engaging and you remember it and we want to do the same t Obviously for a purpose obviously robust it delivers in terms of return and investment it's not just their facilities sake but it just gives us that launch pad into a different idea. So let's look at the exercise. I want you to take a blank piece of paper or a blank word doc I want you to write or type anyt If you can't it's even better to do t It's just as simple as that. You're going to get more questions out, you're going to get more answers out, you're going to get more ideas out of t But let's give you some examples. First of all you can use these questions we're going to show you here directly. You don't even have to t Now here are just 10 starts for 10. You can think of countless endless infinite n So what if it was a movie and by it if we say t You could also ask what kind of genre would it be if you can't What if it was a famous person who would it be when you think about what you're selling who might s And what you find is actually that could lead to a campaign idea where you're actually able to say okay well we're going to take t What if it was animal what would be its attributes or traits. All these animals all have attributes and you can tie them in using some of these traits. What if we could only use images. We've already covered t What if we could only use sounds. Again we've looked at t What if it was a song. What would the song be. What would maybe the music genre be. Maybe this can lead to the idea of building a campaign around a single song or a n What if what we're selling was the key to saving the world. Again you can t What if our audience is wildest dreams came true. What if our audience were monsters or aliens. It sounds a bit strange but let's just ask the question what if they were what who would they be what would they look Now they don't need to be in the form of a sentence you can just pick three random on the lighted words out but they may just give you when we talk about associations they may just give you somet