Negocio Local

You who have a local business, I know very well that your main goal is to attract more clients and increase sales, right? Well, if you have a company that works regionally, be it a Lanchonette, a restaurant, if you are a lawyer, dentist, have a clinic of aesthetics or any other local business, I recorded t Imagine applying 7, right? They are simple and effective strategies that you can apply yourself. And I know you don't have much time, you are busy with several other t If you want to make your business seen by customers, chosen by cons Hello guys, I'm Darlan Evandro, welcome to another video here on the channel. Nowadays, companies are literally fighting to be noticed. Many of them even do some practice, it's a bit dubious, right? But how to make your business s In a more intelligent way, using simple strategies. These 7 strategies are very effective, many of them have zero cost, including efficiency with economy. And it's not just a theory, these strategies have been proven for years, you just need to know how to implement to improve the results of your company. Trust me, feel comfortable and come to know these strategies in detail. So let's go, don't neglect the first strategy because it's very powerful. Just one t In the yellow list? No. In the libraries? No. They will call your company? Maybe if they find the phone, right? Being so, first fundamental strategy, the optimization of Google My Business. Google My Business is a free tool of Google that allows your company, after a simple disaster, to appear in Google's research results, including in Google Maps. Creating a profile on Google My Business, you help customers to find information about your business, like the time of operation of your company, what is the location, contact n T If you still don't have a disaster on Google My Business, I'll leave a video here in the description, a video to complement you to do t But the truth is, the first strategy is not even a disaster, just to make a disaster, you will attract customers. But what will enhance your company is the optimization of Google My Business. If someone wants to call your company, where will they find the phone? In Google. And how will they know the time of service of your company? They will also search for Google. How will they know what is your address? They will search for it in Google. Therefore, after the disaster in Google My Business, it is very important that your file is updated. Detailed descriptions about your product or service, many photos and quality photos, time of operation of your company, complete address, telephone, answered questions, evaluations and much more. And Darlan, what is the cost of t Zero, t Now, second strategy. Social media. Ah, Darlan, social media, I already post good news there on social media, every Saturday I post there. Beauty, football show, it's a signal that you already know how to use social media, you already know how to make a publication. The question is, companies need to there is a place where you can communicate and interact directly with your clients. When you keep your social media updated, you build trust. Have you ever bought online and before you decided to search for it on the company'social media? I always do that, but sometimes the company'social media has not What is the impression I have? The company no longer exists or the company does not want to sell? Because social media is a place for you to spread your product, your service, spread the promotion of the week. But much more than that, it is the possibility to keep your audience informed about what is again interesting in your business. And the best of all, social media is free. If you have a verb to boost content or other, you can amplify your message even more. So use social media strategically, update them, share the latest news of your company. T Making a partners The idea of creating a partners An example of partners We can take a cafeteria, for example, a bookstore. They could create a relax package. Then they put a book selected and a valid coffee. T Another example, beauty salon and clot The customer buys a new set of clothes there and receives a discount on a service in the beauty salon. Or vice versa, did the hair, get a discount on clot Another example, gym and nutritionist. I did a consultation with the nutritionist, I won a free class at the X gym. Or then, if you signed up for the gym, you won a free physical evaluation with the nutritionist. And so, successively. So, t What other business could be a partner of your company? I'm sure you'll find at least three possibilities of partners And starting with the fourth strategy, w Let's t What companies needed to do a little w One of the t Announce in the newspaper, I don't know if people read the newspaper nowadays. Outdoor, w Carrot Sound, w And nowadays your company can have its own media channel. To present your product, you don't necessarily need to announce on TV. You can create a video and publish it on YouTube. Journal, why do you announce on the newspaper if you can create an article and publish it on your own blog? Outdoor, we have social networks that have a much greater reach than Outdoor and with a very interesting speed of update. In other words, today companies practically have the same power that the big media used to have. The difference between your company and the big media is that the big media creates content. The soap you watch is a content. The Big Brother is a type of content. Ana Maria Braga is also a type of content. And the content attracts the public. And the public brings what? Money. How do you start creating your audience by creating content? A very cool example of marketing content that was extremely well done is the following. You've heard of Guia Michelin. T Who created the Michelin, that producer of pineal. What was the goal? It makes people travel more with their cars, thus changing the car's tires faster, consequently increasing sales. Cool, right? She created a content that is the car has pineal, spent pineal, bought Michelin pineal. But okay, you've already understood the importance of content creation. So let's move on to the final challenge of the video with the other strategies. The fifth strategy is also very powerful, w The advertising pay is any form of marketing that you pay to display your ad. For example, online ads are relatively easy to do, it is accessible with very low values you can advertise and it is totally metricable. You can measure the results very easily. Where could you then advertise? You could put an ad on Google'search, on social media platforms such as Facebook, Instagram, YouTube and many others. What is the great advantage of using advertising pay? In my opinion, okay? Segmentation. You can direct your ad based on location, interests, behavior and even search intentions. On Google, for example, you can create an ad only for people who are looking for nutritionists in Arapongas. T Another advantage. Quickly, you send the ad to the platform, it is only the time to approve the ad that it will already be in the air. Sometimes it is a matter of minutes, very different from a marketing campaign of content. And Darlan, how much does it cost to advertise? It depends a lot on the segmentation. If you want to reach people only in your age, there is an amount of people you will reach. If you want people in the whole state, there are 5, 10 X of people. If you want to reach people only in your neighborhood, there is a much smaller audience. So depending on whether you can invest a lot or not, so how do you suggest? Depending on the moment of marketing in your company, you have to add advertising pay in the strategy because it can go sideways with other strategies and work very well. Now let's go to the sixth strategy. Email marketing. Email marketing is the email to a list of contacts. These contacts can be clients, existing, potential clients or people who are interested in your content. These emails can be newsletters, promotions, updates on the product or service, educational content. The big goal of email marketing is to build a relations And why is t Because it is very cheap. Here on the channel there are videos showing how you do t And it works because you will send messages to people who are interested in your product or service and it is also possible to measure everyt Who opened the email, who clicked, who did not click, who answered, It is a strategy that you can start to execute yourself. I do the test, I'm sure you will not regret it. And starting with the last strategy, not less important, is the use of CRM. A CRM is a system that will help your company analyze interactions with your client throughout their life cycle. Why should you do to improve the relations I'm sure you have a client who has already bought two, three, four times in your company and you do not even know I doubt you have a client Now imagine in a single place where you can have all the T A unique vision of each client efficiently and segmented. And how much does it cost to have a CRM? Zero. There are incredible tools. I have already mentioned several of them here on the channel and you just need to start using them. I'm sure that as soon as you start using a CRM, you will be able to reach your clients in a much better way and will no longer let you use them. Listen to what I'm saying. But hey, now you are already armed with seven strategies that can boost your local business. But Darlan, I can't even stop implementing all the strategies. You don't need it, okay? W Start with the easiest one as soon as possible. After implementing the first one, you go to the second one, go to the t Remember that success is not overnight, but with consistency and with the correct strategies you can make your business grow. Now I want you to hear write here in the comments. And if you are not yet subscribed to the channel, do it now so as not to miss any content. Just click on the subscribe button. Thank you very much for watc Until next time, a big hug and Bye.