Liquor Store Online is your premier Wine and Liquor Store offering the best selection of Beer, Scotch, Whisky, Vodka, Champagne, Tequila and other spirits
They didn't run any PPC campaigns on Google AdWords specially in their history. So we have done a complete plan of action for them and once we have started with it, we have been able to show them what exactly the campaign that we should be targeting and what should be the budget at start because whenever a client starts from scratch, they would not spend thousands of dollars in one go. They would always So the first step was to analyze the market and we will see how our competitors have done their business in the PPC world. So after doing all the research and the analysis, we have proposed to the client that we will start with the Google Shopping Campaigns. So now with the Google Shopping Campaigns, the client was very reluctant to spend huge amount of money from the very first month. So the budget given to us was only $1,000. With that, we have been able to structure the campaign We will have the remarketing campaigns for those visitors who have left the website from the ad to cart page. While doing the Google Shopping, as we know that for any liquor store, there are good amount of restrictions from Google policies. But we have been able to keep all those in mind and then we have been able to get the Google Merchant Center approved and hence the shopping was all set up and running. After first month of sale of almost $22,000 after spending $1,000, this gave us good confidence. And we have gone back to the client asking for some more budget. He was super happy with the performance of the campaign.
