Red's Mercantile

For Rebecca Cook, owner of Home Goods and Accessories Shop, Reds Mercantile in Eau Claire, her business is much more than a shop. It's her. Cook says any of her friends can see her style throughout the shop. But Max Spooner, Cook's friend and the store photographer says anyone can see it when they walk through the shop's red door. I've seen people come to the door and hear them say, they definitely thought t Cook makes sure her store's inventory is only goods made by independent brands in the US, mostly located around the Midwest. On top of that, most of the creators Cook selects for the store are women. That was really important to me too, trying to source from more Midwest and regional economies, but also just being really true to just But Cook is much more selective than that, each piece fitting a distinctly crafted atmosphere. Pottery, jewelry, books, handbags, candles, soaps, and much more adorn the shelves of the little shop. I have an eye and Cook hosts events in the shop in order to foster community wit She particularly aims to promote female empowerment. I have a place that It's For Rebecca Flynn, who brought her Eau Claire based business, Sweet Driver chocolates to a pop-up shop at Reds on November 11th. The shop was a great place for the pop-up, she said. She recently closed her coffee cafe in Bakery Obsession chocolates to focus on what she's really good at. Simply making chocolate. It's a more casual atmosphere. It doesn't require you to be so busy with all of the details of the venue. Although she's not sure what the future holds, Cook hopes to continue fostering t I don't know how