AFe POWER

AFE started in 1999 and we had four partners in a 2,500 square feet facility. Today, 14 years later, we have over 100, 128 people. We have over 200,000 square feet of manufacturing, office and R&D facility. We have grown double digit every year, so we have come a long way in 14 years. We wanted always to create a product that is best in the market and that's easily said and done. When we started t Really for myself, I love BMWs. I couldn't find the car parts that I can trust. And they were here and there and also when you come to trucks and everyt But there is not that really pull you away. An odd deal, our job was to create that exceptional product that wows everybody else out. We had a contract with the Dixiepack back then to our current CFO to produce in a part of the program and we produced air filters for diesel trucks. So that was our first product we produced and the first six months were entirely focused on producing air filters, direct replacement filters for the aftermarket business. The end of 1999 when we started the business, we have close to 5 to 15 SKUs. I don't quite remember, but by today I want to say we have over 2600 SKUs. So what we do about is produced parts that people want. From the very beginning, we wanted to create a product to be the best, but we never articulated what our strategy should be. And as went on and we produced one t So our strategy has always been product first. That's how we grow the business. So product development phases. The n It's basically we set down with the business you will see, hey, here's a concept we want to do with t And if everybody is on that, We create a 3D model or either a prototype using a fabrication in parallel in tandem. They come up with a prototype that we t If it is promising, we go taking the step further, w After t We built few 2550 units, the first build, and that's how we introduce our product to the marketplace. So as we come up with the new products, before the product is introduced to the market, we have two dinos. We have air filter testing, we have airflow benches, we have a turbo testing, we have an intercooler. All these products we come up with, each one of them gets tested thoroughly before even becomes part of the new product to be introduced in the market. We install the product, we test it continuously even though after it is produced, being in the market 2, 3, 5, 10 years, you always go back and zero base how we can do t And part of that is our investment, and our belief that the more you test, the better Ultimately the people who buy product, the end user, will determine we have the right product or we don't have the right product. And that really doesn't come from just listening to them. I to me, we need to take that idea and take it a step further. If the cons I don't believe in revolution, I believe in evolution, I believe in getting t You come up there, you make sure you zero base everyt You say look, if I have to do t And they are continuously today, we are really heavily involved in the air filters, air intake system and exhaust. In the last three to five years, we have moved into the more sop e. headers, throttle body spacers, tuners, either programmers or modules, and also intercoolers. Part of becoming better was having much more inventory on hand, parts that the cons Customer service was customer satisfaction. To be able to do t On the transactional basis, we really have t We answer every phone call, there's a live person picking up the phone, taking care of them. We spend a lot of time to training these guys to take care of the customer, take care of the cons To check out what's new for diesel trucks, for gas trucks, for cars, or somet com.