Cherry Valley Deli & Grill

Plus, nearly 30 years ago, Danny Munoz and his brothers had a dream of starting their own family business in Queens, but they needed the cash. So instead of going to the bank for a loan, they borrowed from family and friends. With $50,000 in their pockets, they found the perfect place, Cherry Valley in Whitestone. Were looking around and we That's what we saw. We saw we It was pretty. And the fact that we didn't have a lot of money. So just finding a business that was reasonable for us, that's what did it. When the brothers purchased Cherry Valley, it was originally a dairy. But after four years, the dairy wasn't profitable enough. So they changed their business plan and transformed the space into a deli and grill. We realized that food was one of the ways to change a business. And we know what people want it. And what people want are its signature sandwiches. It all started with the famous TCS, the chicken cutlets with gravy and melted American cheese. And from that, the owners have created more than 100 different types of hero's wraps and rolls. You can get anything you want. That's a good thing about it. It's a variety. It's a good variety of things. You have 100 options. You never know what you want to eat. And you look at the menu and before Many of the sandwiches have creative names It's a great catch on. And he knows them all. I mean, I just have to say it and he knows it all. Profits really accelerated 12 years ago when the owners decided to keep the doors open 24 hours. Munoz says they saw a 50% boost in revenue. 24 hours this would made us. If were still open regular normal hours, we would be But being open 24 hours, boarding customers from all over. The brothers have a second location in West Hempstead, Long Island, and Munoz says they hope to continue to expand by opening up Cherry Valleys and malls. So with dedication and some luck, the brothers have made their family business dream come true. For Money Matters, Lindley Plus, New York One.