Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
Did Macbooks are perfectly equipped in a 76u00b0 angle and you will never see the employees as they touch the products because Apple wants to give you the feeling that it is your product that you are testing right now. That even has a name, the Endowment Effect. This effect is a psychological phenomenon that someone buys something more if he thinks it is already science. If you would come home without this product, it would only feel Apple stores don't really look If you are really interested in a product, there are employees who advise you and bring your product. Because that also distinguishes from the traditional shops. You can't just take an iPhone yourself, but it is brought by a employee. And you can simply pay for Apple and send the bill via email. This process is unique and there is no other business. And that makes the whole Apple experience so special that you don't want to buy your iPhone in a media market, but in Apple itself. Because this whole Apple experience starts when you buy it. If you have certain technical questions or help requests, there are always employees who specialize in it and can help you with it. These employees are at the Genius Bar and that means that they are not helpable or deskable for a certain reason. Since these terms remind you of something negative, help is a negative word And that's not the case, because at the Genius Bar you can easily solve it.