www.platinumairsuspension.com
PLATINUM Air Suspension was founded by Oscar Sanchez when he began working on a custom bike project and developed his own air ride system. Such is the way of the motorcycle industry that others saw the work he’d done on his bike and the improved ride and asked him to work on their bikes too. So in 2004 Oscar went into business full-time building his air ride systems under the name of Platinum Air Suspension. As the company grew Oscar employed Mike Ferris on to take care of sales and assembly, in effect doubling the workforce and when in 2007 the opportunity to buy the business became available Mike took the step of becoming the owner rather than an employee. Under Mike’s control Platinum Air Suspension moved from Santa Fe Springs, added staff, and is now turning over almost a million dollars a year as it services 600 dealer worldwide with fitment options that cover not only H-D but also Victory, Indian, and Boss Hoss, but also metric and custom applications. One of the company’s bestselling packages is its ‘Bleed Feed’ system, which the rider to control both ride height and rebound. The system is controlled by positive pressure at all times and can easily be adjusted at the flip of a switch for complete comfort for the rider’s weight or road conditions. The Bleed Feed system includes air cylinders machined from 6061 T-6 billet aluminum, air-control valve, DOT- approved 1/4in line and fitting, plus switch harness, air compressor, hardware and line cutter. The Bleed Feed is not the only system in the Platinum Air Suspension line-up as it also offers the Simple system, which features the same high-level of componentry as the Bleed Feed but does not offer rebound control. However, users are still able to control the ride height through pump and release pressure. The most popular of the Bleed Feed kits is the unit designed for use on FL Bagger models, and like all of Platinum’s offering there is a wide choice of finishes on the shocks. As standard there is the option of chrome, polished, powder coated or satin finishes and by special request powder coating in the specific color choice of the customer. It could be argued that the wide range of choices made available by Mike for his customers is one of the reasons that he has been able to grow his market. Today Platinum Air suspension makes 80 percent of its sales to the domestic and Canadian markets with the balance being made up with exports with a particular emphasis on Australia, Germany and France, though Mike is keen to explore new markets and offers dealer direct sales, and while it has an online store the company prefers to retail via its dealers.
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