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The fact that I can split anytime I want is amazing. I can shoot up to the mountains, no problem. And just having that, having that in the back of your mind really, Initially you're given a problem and your job as the designer is to solve that problem and make a product that's better than what came before it. I'm Chad Hodge, designer of the Bullet Helmet, brought to you by Bell. The Bullet came about really from me going out and looking to buy a motorcycle helmet and not really seeing anything that fit my style. The cool thing about product design is that every once in a while you get the opportunity to really design for yourself. I started from the original full face helmets from that period, I wanted to make a modern street helmet that has all the safety features and comfort features, but that is geared towards guys Bell approached me and said, we want to do this, we get it, and we want to make it a really awesome helmet that's going to be really safe and do everything that it should. What's cool about this helmet is that we have enough colors and a lot of different shields that can really be tailored to fit your style. A guy on an old Harley might want to ride the flat black with the flat shield or a guy on an old Uzi might want to ride the TT with the bubble shield. So there's a lot of options for everybody out there to really hit their personal style.