Graeter's Ice Cream

French Pond is our vertical batch freezer that we use to freeze the ice cream in. And it's our own proprietary design and piece of equipment that we have made for us and we use this unique that nobody else has. Because it gives us a unique creamy texture and flavor that you don't get any other way. We hand pack because we have to really. I mean, you've got this product that's not p There's no other way to get it from that machine to an automated packing machine without destroying the product. We kept the core of the important stuff that really made the difference in the quality of product. It's old fashioned and then made it modern all around it to make it efficient. So we're kind of the biggest of the craft, artisanal type of guys. We never changed. We have original small batch ice cream back from the 1870s and we're still not doing it the same way. People buying ice cream coming in, they're happy. What great environment. I mean, happy people. You're not disappointing anybody. People aren't coming in because they're sad. They'rewarding themselves. It's an indulgence. It's a treat. You want to do something that's meaningful to people and people every day tell us how meaningful this product is and our experiences and our lives and how they want to share with their next generation.