Carvel ...America's Freshest Ice Cream is famous for uniquely shaped ice cream cakes, premium soft serve and hand-dipped ice cream.
Carvel...America's Freshest Ice Cream is famous for its uniquely shaped ice cream cakes, premium soft serve and hand-dipped ice cream and novelty products. Since the company's founding in 1934, Carvel has become one of the best-loved and most recognized names in the ice cream industry. With products made fresh daily in each ice cream shop, the company has more than 400 franchised and food-service locations serving delicious, high-quality ice cream cakes, novelties, cups, cones, sundaes, Carvelanches, Sundae Dashers and milkshakes.
Legend has it that Tom Carvel created soft serve ice cream when he got a flat tire on his truck in 1934 and he sold his melted ice cream out of the back of his truck. There is a Carvel archive here at the National Muse C. So let's go see what they have here. The families who own Carvel ice cream stores would love to make a St. Patrick's Day cake for you and yours. I really love Carvel ice cream. I grew up on Carvel ice cream, I grew up in Queens and Carvel was So we're going down to the Carvel archives. Whoa! I thought that was a wall. So they call the National Muse So this is basically the nation's basement. The nation's basement, yes. A lot of the marketing material and graphic material is preserved here. Carvel. So it becomes a really kind of interesting history of ice cream and business. So there's a little bit of a Hatfield and McCoy arg That's a tough one. Dairy Queen's a big Midwestern thing. I'm from the Midwest. Okay. So I'm going to say I have probably no subject, there are no objectivity here. Okay, me neither. You want to fight about it? No. Okay. So I think this supports the Carvel. I think you have a strong case. That Carvel invented soft serve ice cream. Well, I think a very strong case. This would support Mary Beth's arg So what is your combating arg Well, I think there's just, I don't have one really. So I think these photographs show a very strong case that Tom Carvel created soft serve ice cream. It's the power of archives. It's the power of archives. Exactly right. So this is a brochure for the third annual convention for the Carvel Corporation and it was in 1955 at the Hotel Astor and looks There'something called the Whoopi Room from 7 to 11 PM. It's in the Chinese room on the 26th floor. It's a different time. There'so much to see here. Oh my gosh. I can't believe you have this. I used to wear these when I was a kid. This is, okay, you just made a seven year old dream come true. This has been the best day of my life. What are the chances that I can wear Ella Fitzgerald's dress right there? Because I think I would look really fabulous in it. Sure you would look fabulous. Unfortunately, we'd all be in serious trouble. So zero. Zero. Okay.