CREAM (Cookies Rule Everything Around Me) - Freshly baked cookies and super-premium ice cream. Amazing ice cream sandwich in Berkeley, CA.
Founded in 2010 in Berkeley, California, CREAM was created to share family recipes from founders Jimmy and Gus Shamieh. It began as a family endeavor that was rooted in the Shamieh children's childhood experience. CREAM's cookies come from Mrs. Shamieh’s secret cookie recipe and CREAM's ice cream is a special proprietary mix has been developed over the years. CREAM serves as an opportunity for every person to dig into their inner child and enjoy a simple yet delicious and comforting treat! CREAM has grown to serve 22 ice cream flavors, and has become widely regarded for its warm Ice Cream Sandwiches prepared using freshly baked cookies (plus other baked goodie options) and a variety of toppings. With an extensive menu, CREAM also serves Ice Cream Cones, CREAM Sundaes, Milkshakes, Malts, Floats, and the infamous CREAM Taco.
have become very much interested in cream and spreading the concept. So we have to begin right away to think of the development stage and the plans for development. And it's a very interesting period because you're discussing the different alternatives of development. There is no set way to develop your business, especially as a small entrepreneur. There's many options out there. You need to sort of be able to consider all those options, whether you want company-owned units to open up, whether you want franchising, whether you want licensing, whether you want joint ventures. So there's many different avenues. And the challenging part for us was to try to pinpoint on what kind of development strategy that we need to adopt. And we adopted about four months ago the strategy of franchising our concept. We made that decision and contacted the legal resources that we needed to begin the development of the legal paperwork that needs to take place before we do that. And I think we're almost ready for development and franchising. We should be ready to go legally in the first quarter of next year. And the reason we chose franchising is that we wanted to give the ability to families and individuals to become independent business owners. We didn't want them to work by themselves. We wanted them to work for themselves. And we thought franchising can provide a path for those families just And so that's why we selected the franchising method. Where we'd
