Baskin-Robbins

T With a 30-day test version you can choose a book and two original Odebills for free. Just go to odbill. com-compman or send a SMS with the text company man at 500,500. Did And I believe they have over 8000 of them worldwide, who have served 300 million customers every year. They said they have a degree of 92% in the USA. What does that mean? That so-called everyone who sees t Right? Do I must tell you somet It's unbelievable. I prefer to say that it's the clearest logo that I've ever seen. But I believe it's one of my favorite logos. If you haven't noticed yet, what's going on here. The floating part of B forms a 3 and the straight part of R forms a 1. These parts are pink and the rest blue. And if you take the blue away, the pink color remains 31. I know, I believe, we have experienced a miracle here. That had no one in the name or invention of the 31 tasting directions in the sense. That's exactly the 31st. They are known for their 31 tasting directions. Later on, if you replace a B next to an R, there is a 31, w Here everyt Can you believe that? I can still remember that when I saw it for the first time. I don't know, I just thought, I'll tell you that, because they already took t And years later I still t I that means the logo change of Baskin Robbins in 2006 is somehow one of the most memorable moments of my life. Kim, the actual question is, how did they need it until 2006? If you experience a miracle, you don't wait 59 years to present it. I have a theory there, but let's look at Baskin Robbins first. The name comes from the names of Bert Baskin and IRV Robbins together. Two people who really seem to be for each other. Bert Baskin learned the world of ice cream when he was stationed in the South Pacific during the Second World War. That was unusual, but somehow he got the equipment and began to produce ice cream for the other soldiers. He even experimented a little with it when he started using some of the tropical fruits. He found it in the area. After the war he wanted to carry on the ice cream business and opened IRV Robbins was already working all He started in He was also a creative person. Always looking for somet At that time it would have been incredibly difficult to find an ice cream shop that was not vanilla or chocolate or maybe strawberry. But Robbins was able to do He also entered the military during the Second World War. It was the US Army. That kept But right after And opened That's unbelievable. Similar stories or they But ended up in the exact same situation. Both tried to lead their own ice cream business. They were even similar in so far as they were different than all the others. I'm talking about the creative new ice cream shops. In a time when something They both made it. It doesn't sound exactly But if they did, they could really do it and mix the industry up. Now, luckily, they had a connection that I considered a further miracle. During The sister of IRV Robbins, who became too weak to her. My goodness, they had spent about three years with it. To make their companies independent and to build them on eight locations. And now, in 1948, they decided logically to put everyt They actually threw a coin to determine the order of the name. T If the coin had landed in the other order, we might all know her as Robbins Baskin. W Of course, her company was a great success. Their unique taste directions were the most important. What they tried to do from the competition, together with their relaxed atmosphere and their general passion for what they did. Maybe you noticed that Baskin and Robbins were very much on the ice. But they weren't very interested in business and management. After a few years, when the idea was that some of the rising business owners would open new locations and operate. W The concept was essentially what we call franc Baskin Robbins is considered one of the first companies to use the franc And the first in the ice cream industry. They were real pioneers. Do I don't want to be too surprised. But it is worth mentioning that he sold these mac And you can ass What I want to say about they have made a small trick to promote their choice of taste. They were there to offer 31 taste directions and that you could get ice cream for a whole month, without having to eat the same kind of food. So now they had together with a never-before-seen choice of taste directions and an effective possibility to apply t Almost everyt And that should change now. Heal the Holy Night 1967. He lit Bert Baskin a heart attack and died in the age of 54. He was supposed to have 240 pounds of weight and many people, including Of course, something The remaining owner, E. R. V. Robbins, had a son named John Robbins, who is actually a bestseller author of books, who propagates a healthy lifestyle. He was not aware of T R. V. Robbins, the company to sell the next year. The estimated sales price was 12 million US dollars. Finally, almost 500 locations in 31 states. 31 states. Okay. E. R. V. Robbins remained a year ten years before he became a chairman. Before he completely lost the company. From then on, there were a few own-times changes. I give you a brief overview. The first buyer in 1967 was United Foods, a big, extremely successful company. But it did not stay in its possession for long. In 1973, they were bought by a large British company called Allied Dome. The same company, Allied Dome, bought Dunkin' Donuts 1989 and placed both in their own segment. The 2004 was renamed Dunkin' Bruns. Some further changes followed under the participation of private equity companies, w And there they are today. If I look at the latest developments in the last ten years, I wouldn't say that it's good for them in the USA. As always, take a look at that. Between 2007 and 2012, they have closed several locations in the USA. They are actually shrunk. Then they reopened again, without going back to the same level. If you look at the comparable filial implementations in the USA, it looks very similar. Between 2012 and 2014, they have recovered somet And I t What's Robbins doing? We are all sure of that. An old brand. And that'simply not as important as before. There's no one else who has problems finding a big choice in the ice-holes. We all expect that. Oh yeah, that was my theory, by the way. Why they took so long to They wanted to make sure that you can see the 31. It was important that it stops. But today it doesn't matter. It doesn't mean much. So you can As always, it looks They were effectively becoming and began to invest more effort in new approaches. That was especially the year they signed t In addition to the n The actual story is, however, international. We take the diagram with the US locations from before and add the locations from the rest of the world. In t As I said at the beginning, they have over 8,000 locations. But only 2,500 of them are in the USA. If we look at their system-wide implementations now, it shows almost exactly the same. But let's take a look at the whole picture. Baskin Robbins is a pure franc The same applies to Dunkin Donuts. All the entries they receive are based on license and advertising fees and similar they do not come from the direct sale of ice cream or donuts. Now, only 4% of their total revenue comes from the US-American Baskin Robbins locations. Up to 13% are when you include the international means. And even more when you deal with advertising money. But we can clearly see what is most important to your business. And I t Let me know in the comments what you t I would say that they are very good at fighting as a company. Maybe they have a little over-the-top cynicism. But that is no reason why we should not respect what they have done in the past. We have two men who have followed their passion and therefore the ice cream industry and probably also the entire fast-food industry with their 31 legendary taste-takes. And they have already founded a franc Who has done that yet? So if you have thoughts about ice, business or people who have been involved in it for years, leave me in the comments. I would Audible is the sponsor today. Therefore that I have just heard. Atomic habits. A simple and proven method to build up good habits and put down bad ones. And that's basically everyt Small changes to habits can lead to an enormous improvement of your own personality. If you are looking for it, I am convinced that it would do you good to hear t I recommend you to get it at Audible. Even if it does not stop I still recommend Audible. Because in your unbeatable choice of listeners, the world's biggest, you will find somet As a member, you can by the way choose a book per month and two Audible originals. If you And if you don't In order to start the 30-day test version, you only have to visit Audible. com or a sms with the text companyman at 500,500. One more t com. There you can best get a new video idea and vote for the other ones. T And I made a screenshot when I decided to shoot t 31 votes. I will leave it to you.