Williamsburg's most unique shopping experience. A variety of gifts, souvenirs, apparel, home decor, Virginia foods, toys, flags and Simply Southern!
We have a Haagen-Dazs Ice Cream Shoppe inside of The General Store, too!
The Williamsburg General Store has gifts and souvenirs for the entire family. Decorate your home with historically inspired collectibles and home decor. Indulge in simply Southern Apparel. Buy one, get one, Williamsburg t-shirts, novelties and colonial souvenirs. Take back the perfect gift with home cooked old fashioned Virginia peanuts, sweets, treats and so much more. Reet the Virginia heat with a giant waffle cone at Bubba's Ice Cream Shack, located right in the store. The Williamsburg General Store. Something for everyone. .
