Marketplace Store

Introducing the new reigning Internet flea market champion, Facebook Marketplace. Even eBay, the OG online thrift store, is j In 2025, eBay and Marketplace announced a partners eBay gets it, do you? Well, at the end of t With over 1. 1 billion monthly active users across 228 countries, MetaAdspace on Marketplace is your wallet'secret weapon, and I'm going to show you how to set your business up for success. Let's get into it. What is Facebook Marketplace and why should I use it? Well, Marketplace was started in 2016, and it's basically 9%. Also, remember that 1. 1 billion I mentioned will guess what, even the youths are logging on. Despite only 32% of US teens using Facebook today, Marketplace experiences an entirely different kind of engagement. 16% of Facebook's active users log in just to browse or use Marketplace. So why is it so popular? Because it's the place to go to find affordable and unique secondhand items for the eco-punches and thrifty cons In fact, furniture, clot Also, fun fact, I found my first apartment on Facebook Marketplace. Not surprising considering houses and apartments dominate listed properties, counting for over 80% of the total. Plus, if you're an organic seller, it's free to use, free to sell, and puts your listing right in front of local traffic. Anyone can make an organic listing in a few minutes and I'll prove it. Log on to Facebook, select the market icon at the top, select selling in the left hand corner, click create a listing. And from there, it's just a matter of uploading a Boom, done. Plus, it's free to start and listings appear right in front of, again, your hyper local traffic. But there are limits to organic listings. Marketplace They do not e. lost in found posts, news, jokes, and plenty more. So as a note, before we continue, take some time to review Metas commerce policies in Facebook community standards. Fun fact, services such as house cleaning can't be listed as an organic listing. So if that's you, no need to panic just yet. The work around for t I'm talking about marketplace ads, the power of Facebook marketplace ads. When I go on marketplace and type in, let'say couch, right off the bat, I'll see a couple of listings, but then suddenly an image with a subtle sponsored tag will appear. These are the ads I'm talking about. But I'm sure you're asking because I thought the same t Why am I selling new items in a predominantly used space? Well, it works because you're meeting people who are already in the buying mode often looking for deals. So if your product is priced competitively, it stands out, especially when it's new, but close to the price of somet So as a business, it's a great space to offer deals and sales as a gateway to introduce people to your products and your business. When you boost a product, meta places your ad across the metaverse, w Remember, ads are how meta makes money. In 2024, meta generated 160. 6 billion in advertising revenue. So we ain'talking ch So if their ads don't work well, not only do you not make money, neither do they. W 95%, w Their ads are so effective because Facebook understands the art of subtlety. When you promote a product using Facebook marketplace ads through meta ads manager, it appears right alongside regular listings with just a subtle sponsored tag. So your offer blends into the browsing experience of people already shopping. How do you set up an ad? Well, firstly, for this step, you're going to want to make sure that you have an a Facebook page and commerce manager account and B a website platform So all of your products will sync. Speaking of w It will save you a lot of time. Type into the search bar commerce manager and log in with your desired Facebook account. On the landing page, click add products and select catalog type. I'm choosing online products, then toggle on connect to a partner platform Shopify, for example, and then paste the link to your store's website. Then it will prompt you to continue on your shop's dashboard. As you can see here, it says continue on Shopify from there, follow the prompts to connect your store to your commerce manager so you can start making ads. Charisma has an amazing video that walks you through how to create the most effective meta ads, w But for the marketplace, there are a couple t One, as of now, there's no way to create ads specifically and only for the marketplace. However, utilizing keywords to do with location and advantage plus placements are strong tactics to make sure your ads show up there. Marketplace is all about local. So spoon feed meta, keywords relating to location Meta will automatically place your ad in the marketplace if it meets their eligibility criteria and if it fits the user's behavior, follow the same rules if you want to post multiple ads at a time. Driving conversions, the whole point of paying for ads is to drive conversions. What are conversions? Basically when an ad prompts a sale or a click or traffic, someone sees it, clicks on it, places your product in their cart and clicks pay now, Here are some tips to bolster your conversions on the marketplace. Clarity when crafting ads, knowing whether you want more sales, subscribers or just exposure will make all the difference to whether you get what you want. If you want to sell a product, take them to it. If you want more subscribers, entice them with discounts that they sign up, you get it, w If a marketplace ad is for a specific product The product was right in front of the customer. If the link then takes them to your whole website where they have to search for the product again, then you've created a barrier. Genuinely as a cons Creating effective landing pages that deliver immediately to your audience is crucial, but it doesn't end there. You got to nurture your leads. Both Meta and Shopify have tools you can use to input follow up strategies Say they added it to the cart but didn't click buy now. Perfect time for the abandon cart nudge. But how do I track that? The Metapixel. The Metapixel is a cheap bit of coding that you can use to quietly track your audience. It does sound creepy saying that out loud. Maybe it's more Yeah, that's better. You can install it into your website to assess what people do after they click your Facebook marketplace ad. So let'say someone clicks your ad for a coffee table with the pixel installed. You'll know if they actually visited the page, if they scrolled added it to their cart, or if they bounced after two seconds, you can then retarget that exact person later with a more specific offer or a reminder. Hello, abandon cart email. The pixel gives you insight into your customer journey. So you can see w And don't worry, installing the pixel isn't some coder level nightmare. If you're using Shopify or another ecommerce platform, there's usually a plug and play integration. And yes, Shopify has that. So just in case you're still t It will then give you the option to manually insert pixel code or you can connect to your Shopify account and continue through there. So if you're spending money on ads and not using the Metapixel, you're basically throwing darts in the dark out. Use the pixel track your data so no one gets hurt. How to stand out w The reason Facebook Marketplace has done so well is because engagement is often driven by necessity and the appeal of affordable secondhand shopping. In other words, the Gen Z years are thriving, people who shop the marketplace are often eco conscious cons And I'm talking about me too. That's what I'm looking for. The truth is the people who sell well on the marketplace are the ones who know how to blend in while standing out quality matters, but you don't want to look too good to be true or We talk about using clear, well lit, This ad from Wayfair is great because while the colors are vibrant and the image is clean, it still looks Then when I click on it and this is clever, it takes me to a deals page which shows that their items are competitively priced, whereas this one from Ashley Canada looks So it's hard to imagine a thrifter clicking on it. Again, use location and category specific keywords. So local terms and categories And don't forget to time your posts evenings and weekends are prime times. Spread out your ads to manage inquiries and or vol For those of you who will be operating less through an external website and more through Facebook marketplace itself, remember to be responsive and polite. Quick friendly replies, build trust. People can be flaky on marketplace doesn't mean you should be. Oh, and remember to ask buyers to leave ratings. It boosts your credibility and visibility. Also be open to negotiation. Price slightly And there you have it folks. You finally joined the world's largest online flea market without even having to set up your own brick and mortar stall. If you have any questions regarding what we covered today, leave them in the comments below. It might even inspire our next video, w I've been your host Rachel Fisher and Oh, I that's great. See you then.