Casey's General Store

I'm just going to level with you. I've been all over the United States since I started t And the Midwest does not have a lot to brag about, but our gas station game is on point and the rest of Today, we're talking about Casey's General Store, the most American pizza place in the world, and it's masquerading as a gas station. If you don't live in the Midwest, you've probably never even heard of Casey's because they only operate in 17 states. But despite only operating in 17 states to show how dominant they are in their region, they are the t And w Yes, it's not just good gas station pizza. No, it's just good pizza. Look at me. I'm a 260 pound w I know good pizza. I am a pizza slut. I promise you the pizza is delicious. And you don't just have to take my word for it. I can prove it mathematically. If you were to compare the top pizza chains in the United States and see w Last year, they sold 28 million pizzas and 70 million individual slices. And again, they only operate in 17 states with 2600 locations. That's And Casey's was able to ac T And the best part is these aren't just a bunch of random wars No, these are actual s Or if you're into losing, you can play as the world's biggest s Or you can get crazy and have me be the commander of your s Battle starts, enemy battles Corpitos, direct front. Not only that, but most of their in-game events are actually centered around true T So if you want to give World of Wars I'm going to have that code and a link down below. Let's get back to the video. Okay, let me set the scene for you. You're unfortunate enough to be driving through the vast cornfield ocean that is the Midwest of the United States. And the only thing that breaks up this ocean of corn is the occasional soybean field, maybe a hog confinement, or one of the thousands of tiny little towns that have a population of If you blink, you're going to miss them. Pretty much all of these towns are the exact same there's only four businesses in these towns. Okay, there's a post office, a dive bar, a dollar general, and a gas station. And nine times out of 10, that gas station is a Casey's. And I'm going to tell you right now, that is one of, if not the best gas stations on the planet, the only company that comes close is Quickstar, w Okay, all the other regions in the United States, B Oh yeah, well, Texas has Buckeys, and Buckeys is the biggest best gas station ever because Texas, B Okay, look at me. Look at me. Buckeys is cool. I Buckeys has a cool business model. I'll do a video on that one day. The Buckeys are on a gas station. Buckeys is what happens when a Six Flags fucks a Walmart, and then they have a massive parking lot that they threw some gas p That is a tourist attraction, not a convenience store. There's not Okay, you got a park and a 1000 spot parking lot, walk a quarter mile just to get into the store. That's the size of a fucking department store just to find the food you want. I'm not looking to do that as a construction worker trying to get to work. Okay, I want to walk 12 steps in, grab food, grab an energy drink and a coffee, walk the fuck out and go to work. I'm surprised Buckeys doesn'take your picture and then try to sell it to you on the way out They basically have a fucking gift shop inside that gas station. Hey, stop it! I'm sorry, I'm getting off track. Our story begins in 1959 when Donald Lamberti, the founder of Casey's, took over Now, remember, this is the 1950s, so when I say full-service gas station, I mean they sold gas and then they have like the little auto shop off to the side where you go in, get your tire fixed, get your oil changed and some dude would come out and p It wasn't really a convenience store. They weren't selling food. They didn't have a bunch of snacks and drinks and all the bulls That's how things were back in the day and eventually somewhere over the course of the next nine years, he decides, I'm gonna get rid of the auto shop. I'm gonna turn the auto shop into a convenience store. I'm gonna start making more money off of selling candy bars and drinks and food and s And then one day his buddy, Casey Fisher, the guy that comes by to fill up the gas tanks for his gas p You wouldn't build a Toys R Us out in a town that's got 2,000 people. It just doesn't make any sense. But it works with gas stations and it's exceptionally brilliant. And that's because if they expand. They get bigger. Especially cities in the Midwest because they're smack dab in the center of the country, right? Cities that are on coastlines can only expand one direction. They can't expand into the ocean. Cities in Florida are stuck on a fucking peninsula. Where are they gonna go? Manhattan's on an island. Whereas the cities in the middle of the country can expand out in every direction. And they've been doing that a ton for the last three decades because all of the big businesses are moving headquarters and factories and warehouses into these central locations because it makes logistics easier because you're smack dab in the middle of the country. Now it's only a two-day drive to either coast instead of being stationed in LA and having to s You want to be centralized. So these Midwestern cities And all the gas station businesses that are inside the city that have been operating there forever are having trouble expanding because they're completely fucking surrounded by cases. And cases is not only making a fuck ton of money by A being there first and already having a stronghold with a loyal customer base, but as that city expands and absorbs these smaller towns, the property values go through the roof. So the value of their location just real estate wise is skyrocketing. Not only that, but Construction workers. So now they have entire construction crews leaving the city going out to these tiny little towns, 15, 30 minutes outside of town. And they're building, Guess where they're going for breakfast and lunch every single day? It's on the tip of my tongue. The only place they can go, the gas station that sells pizza. And it's even funnier if you're another gas station trying to compete with them because as you send out your construction crew to build your quickstar or your holiday or your circle K or whatever the fuck, guess where your construction workers as they're building your gas station are going to get pizza at lunch? Fucking cases. They've been playing the long game for decades and it'starting to pay off. And because of all of this, the pizza at Casey's has developed this cult following They sold 700 million dollars in pizza last year, w How is that even possible? Well, it's because they figured out how to sell pizza fast and all day long. Casey sells all your normal pizza, your pepperoni, your supreme, your meat lovers, but on top of that, they sell different pizzas. They sell taco pizza. They sell barbecue brisket pizza. And most importantly, they sell breakfast pizza. It is a pizza with cheese sauce, scrambled eggs, and then either bacon or sausage and it's fucking delicious. T So not only are they the only pizza chain in America that's figured out how to sell pizza for breakfast, lunch, and dinner, they also copied little Caesars by having it hot and ready because they sell pizza by the slice. You can literally go to Casey's on your way to work, grab breakfast pizza and a coffee, then go back there for lunch, grab pizza and an energy drink, and then Trust me, I've done it. And that's what makes it the most American pizza place on the planet. Not only can you eat pizza for breakfast, lunch, and dinner Okay, Domino's Pizza Hut Little Caesars. I can't go there, get a pizza for the family, and then a 40 and some rolling papers or a case of bushlight and some grizzly long cut wintergreen. It's convenient as fuck and the pizza's better. On top of that, you could probably meet your future spouse there. Okay, I see it all the time on the internet. Women being Listen to me. Get off fucking tender, quit going out to nightclubs, get your ass up at six o'clock in the morning, drive to the nearest gas station that sells good breakfast food, let some air out of your tire, wait for the dudes in the high-vis shirts and dirty work boots to go walking in on their way to their construction site, pick the one that you think is attractive and walk up to him and be like, oh, excuse me, could you help me air out my tire, blah, blah, blah, blah, he's gonna do it, and if he doesn't have a wedding ring and seems nice, ask him for his fucking phone n The end. The absolute worst case scenario is that dude tells you he has a girlfriend and you made Go ahead and send the wedding invitation to my p. o. box. You're welcome. Okay, and I know what you're t No, it's not just gas station pizza. It's literally better than any other major pizza chain in the country. It's got such a cult following that when David Portnoy, He overwhelmingly got told Casey's gas station and went there and did a pizza review. One bite every knows the rules. Gas station pizza, general, Casey's general store, Iowa. Two bacon. Two bacon? Two bacon. Oh, it's all right. I mean, it's all right. I don't know. 5. 2. Oh, okay. Now to be fair, that doesn't do a whole lot of good for my arg How in the fuck are you going to order a bacon pizza? Take a bite and go, it's too bacon-y. What is happening right now? Okay, that's the only person in there was too many toppings on top of a pizza. It doesn't even make sense. It's Imagine going to a Ferrari dealership, buying a Ferrari, and then calling them up the next day and be Yeah, that's the fucking point. The bacon pizza is supposed to taste The snasberries taste These carrots taste musky. Don't dammoopaloopas. Thankfully, he's not the only pizza reviewer that's done t For some reason, Casey's has such a cult following that tons of people have reviews of them sitting in their cars outside of a Casey's because they stopped to review Casey's pizza as they were passing through, and almost all of them absolutely love it. They accomplish t One, they have a gimmick. They're a gas station that sells outrageously good pizza, and two, they played the long game with the beach head strategy. Rather than competing head on with their competition, instead, they elected to go around the outside, develop fortified positions all around them, and then as that enemy finally did try to expand, Casey's made it killing not only selling food to their construction crews to build their gas stations, but in their real estate pricing, and when the time came, they already had a loyal customer base that was in that area. So if you're ever in the Midwest and you see a Casey's, stop in, grab a slice of pizza. It's not a gas station that sells pizza. It's a pizza place that sells gas. Best way to support the channel is go buy some merch over the fatelectrician. com. Black bang out. You see, the real fat guy move is to actually go and order taco pizza with no lettuce, no tomatoes, and no sour cream, because then it's basically just a beef, onion, and bean pizza with dritos on top, and it's fucking delicious.