La-Z-Boy Of San Antonio

How you doing, Bob? Good sir. Good to have We had a real nice meeting with our store managers and I appreciate just spending time here. Absolutely. We enjoyed it as well, especially getting to hear about your great sell you had, utilizing our services and, of course, your techniques as well. So we'd love to hear a little bit more about that, exactly how you accomplished it. Well, what we're doing with it all is that I'm on a video being my life's ticker head in the door here. Hi, Pam. Hi, Pam. How are you today, Pam? Join us. God, I'm being interviewed. Put your stuff down. I won't get you. Dave can cut it up, I'm sure. Oh, absolutely. Do you need something? We're just putting stuff out here. Oh, good. Take some apples. Nice to meet you, Pam. You ready? Yes. The interesting thing, especially about these events that we're having, is that it didn'take as long as I thought it would develop. The first event, the first month that we had it, I was a little bit disappointed because we're coming off of some stuff that we did a few years back called Marketpoint through Prology. The next event in December was good. And then the third event last month in January was we did $185,000 one day on a Friday. The event's always on a Friday. We mail out postcards. I think what's exciting about what we've just concluded in our meeting here today is as we start to use the texting, our next event, a week from tomorrow. I'm very excited. Absolutely. As we get the texting going and the people getting into that, because I think we all agree that a text is more And so people know that's coming straight from our program. Correct. Yeah, that's when they'll be able to send it to you. 60% of your unsold customers. My son Bobby will run up a list for the people, a mailing list. And it has all the information on it. The phone n It's there too. Each of the five stores get their separate list next Monday of the Friday event. And they begin texting. They begin calling on Monday. And we get the event on Friday. So we'll see how this next event goes. And hopefully we can break that $200,000 this time around. I'm holding your dad to the 25% growth thing. Absolutely. We're seeing big growth. Of course, business is good right now everywhere. But between this and some things that we're tweaking as far as social media advertising, this seems to be what's really driving the business. So really? Well, you're going to be able to track, are the postcards actually working? If not, get rid of them. Are the text messages actually working? I suspect that we've probably been able to mail this one last time. I don't know that they're working well. They never have. We know that. But the texting thing is what struck everybody's life on today. Absolutely. We need to begin doing that. And we won't start tomorrow. So really looking forward to the next event. So as we have it, I'll be in touch with you. Let That sounds great to us. Saturday. I'll flip David's email on Saturday night and tell him what we did for him. Well, you expect lunch if we get it to $200,000. I'll buy you lunch. OK. Absolutely. Well, thank We've enjoyed every bit of the time that we've been with the track. It's a pleasure working with you, Bob. Thank you, Bob. Pal. OK. See you. We'll be back.