AV Furniture

Hey Chris here from AV. Technology, I'm here with Dean Heckler, CEO of Heckler. And we're on the last day of the Infocom show, thought I'd catch up with Dean and not only have a look at what's new but I guess sort of the reasons why. So And I guess sort of what's the design p Well, it's a system we call it Heckler Framework. It's a structural system. It looks It doesn't have any of the project complexity of a cabinetry project where you would have to gather all the stakeholders in at the very beginning, architecture, design, get everybody's buy-in and opinions on what it should look Rather the AV teams decide how many bays should be in any given room based on what displays are appropriate for that room, what gear is going to be going in that room. The AV teams implement the structure. It's ultimately a steel structure. It's a totally modular system, a repeating pattern of the leg part, the beam part, and the col It really does boil down to those three essential parts, w You can imagine a big pile of these parts in distribution don'take up much space, so you'll be able to find these structures in distribution. Right there, that's all the parts of that is a pallet load of 84 bays worth of t You can imagine that landing on a job site. The teams go to work installing the structures into the room. It tethers to the wall, but all the weight of the system is transferred to the ground. It's very balanced. The beam is directly under the center mass of a large display. The integrator does their work, makes a functional system, and they can leave the project. Introduce your arc We'll work with them to create the panels. The options on the panels are, you can start with all the felt right options, 42 different beautiful colors of felt right. We can make premi You can do book match grain traveling across five panels. But that's totally separate and on a different time track. So you t You could just go into a building, look at every meeting, every room, and say that's a one bay room, a seven bay room, a three bay room, tally up your bays, and order the correct amount of legs, beams, and col To completely deploy that entire building. If you decommission a room, all these parts go back in storage. You lose not You could decommission a three bay system and create three one bay systems around the building. So totally flexible. It's an asset for the client. So if they move offices, of course, it moves with them. LED lighting is optional. We do plan to tie t So when it's muted, the LED light goes red. Plenty of accessory options for gear mounting in the storage area. It's an AV product with an arc Does it still surprise you, I guess, when you t Yeah, every time we release a new product, people tell us what problems we fixed, and then they quickly tell us what problems we have not yet fixed. Our earlier wall system, AV wall, will continue in production, but it's limited to a downward limit of 65-inch displays and an upward limit of dual 98s. Customers were quick to tell us across global deployments, 30 offices in 30 countries, different amountable wall systems and raised flooring and executive offices. They needed a greater range. They needed essentially infinite scale, but they also wanted to go start at a very small module. Just be able to spec one solution for everyt Of course, at first that sounds pretty laughable, but went back to a w Let's work on it. We took a lot of what we learned on our cart lines, our latest mobile fleet stands and created a even heavier duty rigid structure. These col The displays mount directly to these col You can use the col So you're very differentiated from the bespoke AV furniture outfits, aren't you? I'm just trying to t No, we're not that. We're listening to the realities on the ground of, oh, well the project started with speccing t So the idea of building a system completely dovetailed to a single display, to us that just seems It will, wit We don't I want to see a structure and an investment last decades, and that's what t As long as displays have best amounts on the back of them, t When an office changes and reconfigures, these component parts will just be used room to room. That's great. Well thanks, Dan. I appreciate your explanation and getting to know your business a bit better. No, I appreciate it. Thanks, Chris.