Upscale Resale

In Delaware there's one kind of retail and it's the national chains, it's the mall brands, and where they have a place they are not creative and they're not unique. The atmosphere in here is, it's very much set up When people hear the phrase personal shop or personal style it's most often they don't know what it means. To me what it means is taking any individual whatsoever and helping them find looks that make them look and feel fabulous. Rags to Riches is clearly absolutely one of a kind in the best sense of the word possible. You can get a whole look here, you can get everything from the shoes to the dress to the purse to the jewelry and everything just pulls together and it looks fabulous. Rags to Riches really appeals to a really broad demographic. I have the young girls who are trying to find a sense of style. They appreciate the labels but they can't afford them which is probably our biggest market. Women who are in their 40s and 50s they On the older women who come into the store they want a little bit more high end and something that's not as useful as what most of the stores carry.