Jonathons Coastal Living

And joining me is Jamie Bernal, the owner of Jonathan's Coastal Living out of Fountain Valley, California. Jamie, how are you? I'm good. Thank you for having me. Excited to be here with you. Oh, my pleasure. And thanks for coming on. So 2020 was, to put it mildly, a once in a lifetime kind of year. So how did you and the team at Jonathan's, how did you manage and navigate t Well, to say it's tricky, I t For me personally, it was a real roller coaster in terms of when the pandemic first onset, there was a lot of uncertainty, a lot of fears and concerns for, I mean, the health and safety of my team. And then also just what was going to happen, how long were we going to be closed, what that would look I mean, now being on the end and coming out the other side, the pandemic has proved to be a huge windfall on the home furnis I t But I'm very, very thankful. Business is really strong for us and for pretty much most of the home industry, w I t And now as we kind of navigate through, still focusing on keeping our customers safe, our staff safe. And now kind of really, it's how to kind of maximize the business opportunity that we have right now, w Yeah, no doubt. So business has been good for you, I guess, particularly since the second half of last year and into the first quarter of t Any particular product categories that are performing better than others? Or does it just run the spectr Well, I mean, I would definitely say in the short run in terms of moving product off of our showroom sales floor, I would say more of a home accent category, but across the board. So anything from home textiles, which would be top of bed, top, I t So while a lot of customers are planning, So in those categories, we've really been focusing on maintaining our stock levels so that we have a really robust offering. There is a lot of challenges in that, but I do t And then of course, I t But that tends to be people are a little bit more willing to wait and kind of plan that out because those are larger ticket items, more of an investment. So I t Nice. So you're going to the market. So, Oh my gosh, Vegas is an incredibly valuable market. I've been in business for almost 20 years now. For many years, we didn't have a strong West Coast market. And having a strong West Coast market is really important because it saves a ton of travel time. So time is money, I can get, And they really kind of run the gamut in terms of kind of more accent and gift all the way through a little bit of the finer, So it's a really important market for me. It also falls at a really good time in terms of being able to schedule orders in for the months to come. Right. And I'm sure, Absolutely. I mean, A lot of companies didn't want their reps on the road and understandably. But I think there is a missed kind of need for connections, like, I do think that it can be challenging doing creative work to constantly, And I t It's really kind of a way to kind of unplug from your day to day operations and really kind of soak in the beauty of t I always come back from market with kind of a renewed sense of purpose or interest in my own showroom. And, And I just t So what are you looking for t Well, immediately, I'm definitely looking for lots of toss pillows that has been, Perfect. All right. Well, Jamie, thank you so much. I appreciate having you on today. And I hope everybody watc So thank you and until next time.