Authentic and traditional Italian pastry shop and cafe located in the historic West Village of New York City. Family owned and operated since 1974.
Italian Pastry shop and Cafe, family owned since 1974. Featuring all the traditional pastries made using only the finest ingredients with age old recipes right here on premise. We are world famous for our cannoli, a traditional tube shaped pastry filled only when ordered with our one of a kind cannoli cream. We also have some of the best cakes and biscotti in town.
We're here at Rocco's Pastry in Greenwich Village, New York City, and we're going to watch how they make the best cannolis in town. I love to make people enjoy what I create. I put my love into it, I put my heart into it. You've got to love what you do, so when you have passion for something and you put your all into it, you're going to make it that much better. I'm Rocco Generoso. I'm the owner of Pastricide Rocco in Greenwich Village, as well as Bay Ridge, Brooklyn. Well here at Rocco's we make authentic Italian pastries and baked goods. Of course, the cannoli is Sicilian. What separates our product from the rest is definitely top quality ingredients, because every recipe starts from the best. I never put preservatives in anything. I always tell my bakers, let me ask you a question before you send that upstairs, is that something you would bring home to your mother? And if they would say, yeah, then it's okay, then it's acceptable. It's not going to go to my customers. If it'subpar, if it doesn't meet my criteria for what excellent is, then I don't say. I wouldn't give them anything that I wouldn't give my son, for my wife, for my mother, for my father. It's my name, it's my reputation. I wouldn't want someone to buy cannoli, go to a party, and if it'subpar, I wouldn't stand for that. I've been with Mercado since conception. I think it's really going to revolutionize the way people shop, buy something, I could just go home, order everything online, done. This saves me a day's worth of shopping. Mercado is just an easy, convenient way for people to shop, especially for those artists in stores. I believe with the top ingredients and my recipes, it makes it that much better. You need the best to make the best, and that's how you make a cannoli. A big part of the mission for Mercado is to really help these businesses survive and thrive, and to help cons I want them to eat well, to eat delicious, I want them to enjoy the finer things in life. It's more than food, it's community. We're helping people eat better quality food, the freshest products, because that's what it's about. It helps people a little further away from these stores to get it delivered to their door, and that's what Mercado is going to bring to the community.
