Boston Store

More news now. Another major retailer announcing store closures. Bontan stores, the parent company of Boston Store says it will shut down 40 locations next year. Now one of the company's headquarters is right here in Milwaukee. Ricky Mitchell is live downtown with what company officials are saying today. Ricky. George and Carol, the company hasn't said yet w But we do know that the location here downtown is safe. Dozens of stores under the Bontan company will be closing up shop next year. But shoppers downtown don't need to worry. Good pricing, good items. Judith Sh Everyt Amazon, eBay. But why do you still I don't know, I'm old school. According to our partners at the Milwaukee Business Journal, Bontan stores made a deal with the city of Milwaukee saying it would extend its lease through 2028 and keep employment levels at 750 in exchange for a loan to fund a renovation project. So w Company officials said on a conference call with investors they are generally the negative cash flow stores we've talked about as well as more of our smaller doors. The closures are part of a large-scale plan by the company to improve sales n They're also updating the store's website and mobile app. The company joins a growing list of major retailers that have announced store closures t But industry experts say w Modern retailers, they say, are embracing both online and in store to best serve their customers. And Bontan stores operates about 260 locations across the country, mainly in the northeast, midwest and the great upper plains. Here in Wisconsin, we have about 30 store locations. Reporting live downtown, Ricky Mitchell, today's TMJ4. Thank you, Ricky.