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Can a dropshipping store generate sales of $2 million a year? Yes, first you need to pay attention to some of key aspects of business management to achieve such result. Today I'll show you how to boost your store sales by using a well-designed strategy, the right products, promotion and pricing. For example, I'll take Out-Omerge, one of our successful stores with a profit of $2 million a year. Hi, my name is Alicia and you are watching the Alley Dropship channel. Alley Dropship is the company that helps people all over the world start their own online business. Do you want to grow a profitable online store? Watch this video till the end and I'll tell you a few secrets on how to develop a business strategy that will help you increase your store sales. Let's take a closer look at our store. What is the Out-Omerge store? To start, Out-Omerge is Alley Dropship's online store that brings us more than $160,000 every month. It's created and run by two of our employees on maternity leave. Recently they gave an interview about their success story, find the link here. How did this business start? Honestly, success didn't come immediately. Originally, this online store didn't sell car accessories. We launched this business in another car-related niche, but people didn't show much interest in the products. The niche didn't work, but they didn't give up and started testing other niches. And this is how the Out-Omerge story began. Anna and Mary had no experience selling car accessories. They started by importing a few car products from Alley Express. These items seemed to be promising and that worked. This product started selling well. And what does it mean for us now? Car-related products is a niche that can let you earn a lot and make big profit. Here's where you can find all the premi The link to the Out-Omerge dropshipping store is also here. Click View Site, Design, Products, Categories, Pages and Prices. You can view and study all these components we are going to discuss What allowed us to achieve these results? Let's find out. Let'start with the strategy of choosing products for a profitable online store. Before you start, you need to examine the trends carefully. Pay attention to what's trending on Facebook, Amazon, Aliexpress and competitor stores. Then confirm your ideas using Google Trends. We have used all of them. There are also a n Focus on the products that meet the following criteria. One size fits all. Perfect appearance. Useful in daily life. Many dropshipping stores are successful due to impulse purchases. What's an impulse purchase? This is when people buy something with no prior planning. In our stores, we sell not only useful things, but things that bring people joy. People buy these products because they are cute and trigger positive emotions. These are emotional purchases. And that's a good strategy. In one of our videos, we talk about how to trigger impulse purchases on your website. Watch it to learn more. But after the pandemic, buyers change their behavior and we pay more attention to products with obvious benefits. It'still an impulse purchase for many of our buyers. People see product ads on the internet and decide that they need this product immediately. But since a product is useful in their daily life, it makes that purchase more of a rational decision for them. We tested this strategy on our dropshipping stores and proved its effectiveness. The story of the auto-merge starts with a limited n The store creators Anna and Mary have chosen this car charger, for example. What'so special about it? Yes, it's one size fits all product. It looks nice and it's useful in daily life. There is more to it. First, handy. This car charger cup can charge your gadgets, not only with the wireless charging system, but also with the wire charging system. Meanwhile, the device is able to charge several gadgets at once, must have for all the car owners, right? Second, all-round. This car charger looks We can easily treat it as one size fits all. Also, it sees almost all car owners because the majority of them have several cup holders in their cars. Moreover, this charger cup suits iPhones perfectly. Most people in the US prefer smartphones from Apple. Do Our target audience is mainly the US population. This is a perfect item for the auto-merge. Third, classy. Cotton wires? Stop it. With this device, you don't need to look for a place for your smartphone and wires. So, you cannot only solve the problem with charging, but also let your car interior look neat. This is how our managers choose items for online stores. They select only the ultimate products that will solve your long standing problems. Creating a winning product range for your online store is not enough. It's also essential to promote it. Remember this rule. You don't need to advertise all the products you sell. Focus on advertising a limited n Our managers decided to focus on products that can solve drivers' most burning issues. One of such products is this car seat organizer. You can always put the gadgets somewhere on the front panel, but many drivers are not satisfied with this situation. That's why car owners have to look for a solution and here it comes. This car seat organizer provides space for your gadgets and cups. Meanwhile, it guarantees that they will be safe. It is one size fits all and you will easily install it in two seconds. Moreover, it is also of premi This car organizer became one of our best selling products. If you concentrate on the products designed to solve the most burning issues, your ads are highly Well, let's go to the next point. Even though the initial prices of most car accessories are low enough and let you make high markup, you should always make the most of your business. What are the ways to increase the average order value? We want each customer to buy more than one item. You can create combos, combine products and sets and so on. In other dropships, we do it with the help of special add-on, product bundle add-on. It allows us to create sets out of your items, offer them for a special price and urge your store visitors to make larger scale purchases. Another way to make people order more is to offer your customers discounts for buying several pieces of the same product. In our case, we add good looking deals with the help of bulk discount add-on. If you don't use WordPress for dropshipping, you can find alternatives with the same features on your platform. So, the store creators have motivated their customers to buy more on favorable terms. Well, bulk discount add-on itself is able to ensure a huge sale boost, but they went on. They have been using this add-on together with the landing page. On this page, we see a special pop-up. Potential customers get an offer with good discounts and can choose the best option. It really paid off and let us increase the average order value considerably. Pricing formula is probably one of the most confusing issues for e-commerce newbies. So, our managers use the following scheme. First, an item has to return the conversion cost up to $30. Second, in addition, an item has to bring profit that is about $20 to $100. This amount depends on the product type. For the products, the store creators are not going to advertise. They use a basic pricing formula Allidropship plugin provides. Yes, Allidropship plugin can change the prices of imported products automatically in accordance with the default pricing formula or the one you have specified. It saves a lot of time. The important thing here, if we advertise products, we disable the pricing formula. Why? In our ads, we signed a fixed price to the product, but Allidropships pricing formula monitors prices on AliExpress in real time. If the AliExpress seller changes the price, the cost of the product in the store will also change. This way, when your potential buyer goes to the site from your ad, the cost of the product they will see on the product page will be different. It looks confusing, so we prevent this by setting a fixed price. The store creators have managed to increase the average order value by two times, and there are more things to improve. One of the instr This add-on lets you offer additional products at the stage right after the checkout. Once a customer clicks on the checkout button, there's your last chance to show them your best deals. PurchaseUpsell allows displaying the post purchase offers on pop-ups to stimulate shoppers to add more items to cart. If you want to find the perfect item for the post purchase upsell, you need to test some of them. This is exactly what the managers of the AutoMerch were doing before they found the ones that worked best. Initially, they tested those products that, in their opinion, had higher potential. Then they found the most attractive ones in the view of customers. And one more way to get more sales. You can also use follow-ups to boost your sales. Follow-ups are the emails that are sent to your website visitors who have made a purchase. What'so special about this online marketing tool? People from your email list have a chance to learn about a range of products. They are available to them on favorable terms. So, let's review. Ensure that your pricing strategy lets you have more than $20 net profit for each sold product. And don't forget to sell emails to customers to offer them something new. They can become your return customers then. What should you do now? Apply our tips to your existing store or use a unique opportunity to get the AutoMerch as premi This way, you can get all the products selected and tested by our team and repeat the steps we took to get sales. We are making dropshipping easier for you. Check out the links in the description for more information. If you are interested in how real people run this business, watch an interview with our client, Anna from Morocco. He started dropshipping when he was a student and now he is thinking of continuing his entrepreneurial activities. This is very inspiring. I hope you found this video helpful. If you have any questions, please write them in the comments. Bye!