Genesee Candy Land

machine. We are talking about N's Gen Brand's latest and I have to say sweetest acquisition yet. So let's get right to it. What is this big strategic play that is NX Gen Brands has officially acquired Genesee Candyland? Now this isn't just any old candy company. This is a really strategic purchase and it'synced, their whole reputation is really built on two main things. First this hand made. We're talking about a true hidden gem here. I mean this is just incredible. They manage a little mom and pop shop on the corner. That's a huge diverse customer base and get this. They built it with practically zero advertising. And this, this seems It's funny. It'super memorable and it is exactly the kind of thing that makes people talk and drives that powerful word of mouth growth. Alright let's talk n They literally started in a back room and just kept scaling up simply because people wanted more and more of their stuff. And in that time they've built a business seriously strong and steady foundation to build on. But this, this n If a company can do that all on its own what on earth happens when you go marketing and she sees this massive opportunity? The vision isn'to come in and change what we playbook. It's actually pretty simple but really powerful. Step one, don't mess with a good thing. Build on that rock solid foundation they already have. Step two, bring in the pros right through 2026. And of course the bottom line is delivering a ton of value back to shareholders. What's the big picture here? Before you had this incredible company with amazing organic growth and a product that people just flat out loved. Now after this acquisition you've got the potential to take all that amazing organic energy and amplify it with a professional marketing machine. You can take what was a super success and that of course leaves us with the million dollar question. They've already proven the product is a winner. So now that NGene is adding the fuel of a real marketing engine, just how big can Genesee can?