Bike Sale and Repair Shop offering Lifetime Free Service, Lifetime Parts Warranty, 90-Day Price Protection, Flat Insurance, Kid's Bike 100% Trade-in.
We are a specialty retail shop for bicycle sales and service. We carry a wide variety of accessories and the best selection of clothing the industry has to offer. Our lines include but are not limited to Trek, Bontrager, Pearl Izumi, Castelli, 2XU, and Louis Garneau. Every bicycle purchased from Zane's Cycles comes with our World Famous "Zane's Cycles Lifetime Free Service and Lifetime Parts Warranty." Anytime your bicycle needs service, a full tune-up or just a quick adjustment, we will make those necessary adjustments for free as long as you own your bicycle. 90-Day Price Protection. We guarantee you will never overpay at Zane's Cycles. If you find any item you purchased in stock for less anywhere within 90 days, we'll gladly refund you the difference plus 10%. 30 Day Test Ride. To guarantee you have invested the correct bicycle, ride it for 30 days. If during that time you are not completely satisfied, please return the bicycle for an exchange. We will gladly give you a full credit toward your new selection. Serious. Fun. Guaranteed. Thirty Five years ago we started with the belief, "the only difference between us and our competition is the service that we offer." If you don't feel that we are living up to our mission, let us know and we'll fix it immediately. If you have a concern and would like to discuss it with me directly, please e-mail me. I will personally respond to you.
The only difference between us and our competition is the service that we offer. My name is Christine and I'm the owner and founder of Zane Cycles. It's a bicycle retail business and a business to business supplier of bicycles for incentives in Brantford, Connecticut and started in 1981. I started the business when I was a junior in high school. Starting a business so young, I didn't need to rely on the income in order to survive. I was living at home and eat my parents' food, so I was able to grow the business intrinsically and take the profits and roll them back into the business and made lots of mistakes and learned from the mistakes. One of our early mistakes was that I thought I was in the bike business. I had all about the tires and the spokes and the rubber and all the things that happened in a bike. Over time, you come to realize that you'really not selling a specific product. You're selling a solution to a problem and made it so that we could recognize the value of the relationship with the customer and not just the bicycle stuff that were selling. When you change your thought process and go to thinking about the relationship with the customer and the service that you're providing the customer, then all of a sudden, transactional liabilities go away. If I don't make money one individual transaction but the customer is satisfied and the customer is happy, then he'll come back over and over again. How many different transactions will I have with the customer? I get them on their first bike, I get their second bike, I get them when they graduate from high school, then maybe graduate from college. They get married, they're a midlife crisis bike, they're a retirement bike. If you add up all those transactions, and granted, it might be 40 years from the time, or 50 years from the time we start till we finish, that customer is going to be worth $12,500 to me in revenue if you take the average of each transaction. That subsequently turns into about $5,600 in profit. So, I am building a relationship with a customer that's long-term, because in order for me to capture $5,600 in profit, I need to look at that first-time customer So, we started with the fact that were going to solve problems for customers, were going to create this great environment where they wanted to be, and the rest has kind of been consistent growth for the next 23 years. Being an entrepreneur, it uses a different skill set. We're willing to take risks, and I've had a lot of opportunity to talk to new business people, or less experienced business people, and there's always a question What's the thing that I need to do that the silver bullet? And I said, just take a step down, and then take the next step, and then take the next step. Just put things into place that are customer-focused, that are lifetime relationship-focused, and then you can tweak them, and then you can move it, and you can move the dial. I'm able to do whatever I need to do in order to grow the company, in order to move the company to the next level. And part of that is being comfortable with the fact that I have to constantly take risks, and whatever the outcome is, I'm confident enough to be able to manage through those problems or successes, and be able to figure out what the next step needs to be. And that's really the entrepreneurial spirit that most of the guys, women that I know, and that our entrepreneurs have, is that they're not risk averse.