Harley Davidson

This little motorcycle brand almost destroyed the most iconic brand in the United States and did it without a single break. In the 1950s, Harley Davidson was not just a motorcycle brand, it was a symbol of power. Heavy, noisy, American freedom, and dominated the motorcycle market in E. E. Uuuu Honda, a small Japanese company, entered the scene with silent engines, clean engineering and a different mentality. Instead of fighting Harley's noise, they offered a light performance, reliability, reliability and bikes that really started in cold conditions. And Harley didn't In the 80s, the tension was falling, their bikes seemed to be antiquated, their sales were sinking quickly. Harley asked the E. E. government. Uuu Instead of complaining, they adapted, redesigned the bikes so that they did not exceed the 700 cm cube threshold. Helping the Aranceles completely. The result was the legendary Honda Shadow 700, specifically built to curb the US commercial laws. It was cheaper, more reliable, it was still being smooth and the US continued to buy it, and Honda won the loyalty of the customers.