Consumer Advocate for Buyers and Sellers of Used Cars
The Automotive Industry has gone through a significant metamorphosis over the last decade. Starting with the creation of the Internet, the reliance on the oil industry to rising fuel prices to Economic disarray and Lending struggles, the industry has been impacted from every direction. The need to be nimble in an ever-changing environment has never been of more importance in today’s competitive marketplace. TruWorth Auto was designed to combat and compete taking all of these factors into account. Our sister company is a successful Used Vehicle Wholesale business, whose purpose has been to buy and sell from and to Retail Car Dealers in the Midwest and beyond. Through watching these Dealers operate on a daily basis and enduring the challenges in the marketplace themselves, they developed a vision around how to change the way to interact with customers in today’s landscape. Through complete transparency and a consumer advocacy approach, TruWorth Auto was created. Revolutionary concepts such as the TruWorth Shares Program and a relentless focus on becoming the Anti-Car Dealer have driven this creation to what it has become currently. The vision has become a reality. The Co-owner and Operating Management in this venture have spent their working careers as a part of this antiquated Automotive Industry. They have all seen the impact of the aforementioned factors on the industry and believe that the business model that was created can not only work, but thrive in today’s marketplace. They know how business is conducted in other “normal” retail car dealerships and understand how to change the way business should be conducted one customer at a time.