Audi Milwaukee

The struggle is real for a lot of dealerships. My advice would be to communicate with the top level of the store or the group itself. Today we're going to be looking at another video compiled by Automotive News. The Automotive News. com, the leading magazine in automotive news over the internet, are arguably worldwide. I haven't seen anyone else that has such a compilation of automotive stories all across the web. Usually this is where I get some of my automotive news and I try to mix it and give you as much as possible while incorporating some of the things that happen at dealerships and a little bit of expertise and consultation. Over the last couple of years we have seen companies hop on the bandwagon of social media. Facebook, Instagram, LinkedIn, some companies even have their own YouTube channel. In my experience, dealerships have been slow to departing. However, this audit dealership wasted no time in going along with TikTok, which is the hottest social media platform right now today. It has over 1 billion users. Well, that's what they registered. They have over 1 billion users using TikTok currently and it is growing. Now, let's go into this video and hear what this dealership has to say. That's AJ Harb, the storage general manager. He says he found out about the app through his son and gave his social media manager Matt Abramcheck the green light to start making videos back in May 2021. So I started out doing Facebook and Instagram. TikTok was always a plan. It took me a while to get started with AJ and pushed me a little bit to do it. Once I started doing it and kind of getting a role, I saw how valuable it became, all of you who are getting in. So we just kept going and it'still doing good today. That's Abramcheck. So I'm going to be interrupting as we go along because we have to pinpoint some of the areas that I want to highlight here and it has to do with leadership and management. Okay, so the only thing constant is change. Try to remember that and you always have to look for things that will add value to your business and dealerships is one such that you have to keep abreast of the changing times in order to capitalize on sales and the marketing trend that is out there. Let's continue. He's the man behind the camera and most of the TikToks on the dealership's page. The dealership has made two vehicle sales that it can attribute directly to their TikTok posts. This RS7 and an S8. Here's Harb. Matt did a really good video of the RS7. This was back over the s It was the Matt Gray RS7 and we did this video. I was in it talking about the car and the horsepower and the modification that it had and it was Matt's idea to kind of, hey, let'start this zoom. Let's go zoom into the grille. Let's kind of have a really nice video for them, the sound of the exhaust and then the next day I get a phone call. It was actually a voicemail I called the gentleman back. He says he's been looking for an RS7 for a while and his son shared the video of TikTok with him because his son is looking for an RS7. So let me stop here again. Do not be afraid of trying new things because again it goes back to the first point I made. The only thing that is constant is change. So great leadership listens to the voice of the people and empower them to take charge and this is exactly what this manager did here. And he watched the video and then he called the store right away looking for me since he saw me on the video and made an appointment. The guy came in and drove the car purchased. We just got this 2021 Audi S8. Not all of the videos they post are efforts to directly sell a vehicle. In fact, this is one of the store's most popular TikToks. It's a full-size luxury sedan with 563 horsepower. Last s On the s I just did a simple unwrapping video So all I did was pick up plastics, all the cloth coverings and this is super satisfying. It'so we did that and that gained traction right away. I think right now it'sitting at around 8 million views and 1. 6 million Something Our second most viewed is about 6. 2 million is the second most viewed video. A brown check is an avid TikTok user and he was able to grow a global following of more than 74,000 for the dealership. 74,000 at the time this video was made, I checked recently and know they're up to 87. 5 thousand followers with 2. 6 million Harb says the platform is a good way to connect with people. During the pandemic, a lot of dealers scaled back on advertisements, scaled back on being on TV, scaled back on what mailers did with sent out because there is no inventory. The ship shortage in the past 12 months, it's real. The struggle is real for a lot of dealerships. My advice would be to communicate with the tougher level of the store or the group itself. Thankfully for us, we've had our platform manager Dan Jansen and the owner of the group, Mr. Morrow. David. And like you said, thankfully for you because not all leadership will exh Right? And one thing that I learned while working with the dealership is listen to the voice of the people. You don't need to be hiring expensive consultants to come in and tell you how to run your business. When the staff that is there who sees and understand the day-to-day activities of the business knows exactly what needs to get done. They've been very supportive, been fantastic. They supported the idea, they gave us what we need, they let us go to the extra level to go ahead and get customers and fun of people. Don't descale back all the way and be afraid of it. You should do something. You should give people the support of you a little bit because you want to stay in front of the audience so you don't be forgotten about throughout this whole time. Growing and following online does not always translate to direct sales or increase in services, especially on platforms driven by a younger generation who typically don't have money to spend on luxury vehicles. Bahar believes that developing a relationship with his audience, even if it's based solely on entertainment, can turn into loyal customers in the future. Yup, exactly what it is. Building a customer relationship and consistently engaging them. And that's all it takes because the younger generation, when they leave college, they leave high school, they go into college, they're going to want that first car. As they get older, they're going to want to hold on to a particular car and then it depends on their spend and their income bracket and how much money they basically have. What they're spending for is what their disposable income is. Then a lot of the older generation diversified, they will have a car that will take them around and they'll have that sports car sitting down and they'll have that working car. That's basically what it is. But when you have the younger generation coming out, they always dream of having that pretty nice luxury car. And one way is to engage them from early to let them know that, hey, if you have a choice, let the letter for first choice be with us. So basically, other dealerships can copy this blueprint, know that this manager can box and sell this as a marketing course out there. But those were my takeaway. One, the only thing, the only thing constant is change to looking for the value added because, Three, great leadership listens to the voice of the people and empower them to take charge. Five, improving the way we do business, especially with new marketing initiatives. I can go on to n And take away from this is that best practice here is always being adhered to in the way how dealerships can conduct business and look at each other's activities to set that benchmark in the space because it is always changing. Well, that's my take. What do you think? Drop your comments down below. Until next time.