Rice Buick GMC is family owned & operated & has been serving Knoxville & it's surrounding counties since 1957. Rice Buick GMC truly is, "The Smart Choice"
Since 1957, when Kenneth P. Rice purchased the original Rice Olds Company franchise on Cumberland Avenue, we have been a family business. Mr. Rice's sons-in-law, Don Campbell and Curtis Wright, and their sons Scott and Curt, now own Rice Automotive and are dedicated to continuing the family tradition. We like to think of you, our customers, as family too, and make every effort to give you easy access to our staff and services. Like all families, ours has grown over the years. We are expanding to meet the needs of East Tennessee consumers, and look forward to another 53 years of serving you. Whether you are searching new or pre-owned, we will provide the personal service you deserve. As we say, price sells cars.......but service keeps you coming back.
