Tire Discounters

Sometimes the right t And sometimes the right those two words are the key to everyt It's really easy to say all the right t Everyone in our industry sounds really good. But doing right takes time, extra care, and more expertise. It's a true commitment. It's a pride and a job well done. Every customer knows it when they see it and they all appreciate it, even if some are more expressive than others. Anyone can talk about effort and hustle, but at tire discounters, it's in our blood. As soon as that car stopped, you'd bolt for the car as quick as you could, trying not to look You're here, you're here. Customers, they could afford to go anywhere, but they chose to come to us. We had to make sure they came back, so we had to go above and beyond to help the clientele that was in tire Discounter Store is an approachable neighborhood store, but one with big bridges on. We are simply the best qualified group around. Training is the key. We have TDU and we run classes daily and we ask everybody in the company to go through those classes in various different areas, service, alignments, sales, changing tires, balancing tires. It's a full-fledged effort. It's in a 40,000-square-foot building in Sharonville. It's a big deal. We put them in a three-week program to where we cover every single detail of how we go to business. It really takes a lot of practice to do t It takes a lot of effort to do t We want to make sure that when a cons They'll come in the first week and they t It requires a tremendous amount of work. We A lot of times they don't make it in our environment because they can't get their mind around not overselling or trying to find they just simply don't understand our culture of doing t Ever wonder why tire discounters' competitors haven't all started offering free alignment? The easy answer is that free alignment is not easy. It's kind of a big deal. And again, it takes time, care, and considerable expense. But C Tire discounters has never looked back. But I knew there was an element missing and it finally dawned on me that everybody that bought tires needed to have their car aligned. So, voila. Can we do that? I mean, because that's what customers want and need. And from that point on, in 1997, actually, we started aligning cars for free every time you bought a set of tires. It was a risky move. I remember when you came out, I was at Beachmont Avenue and you said, Jamie, I have an idea. I want to try. And I want to give away a free alignment on any set of tires. And I told them, that's the d The training that we had to do, we held weekly training, sometimes three times a week to make sure that our folks were the alignment experts, that we knew how to talk about the thrust angle and the toe wearing conditions of a ve So we really quickly became industry leading. It wasn't just a free alignment. It was the best alignment you could possibly get. Lifetime rotation and balancing. When C But long-term tire maintenance is crucial for When you add lifetime maintenance to free alignment, our customers receive almost $600 in free, necessary services for the life of their tires. How's that for the right t But even after everyt And when they do, we listen, we hustle, and we fix the problem. In fact, every customer issue is sent directly to the store and is then sent to everyone, including C We have a relations It's built on trust. It's just a natural outgrowth of the way we do business. We listen, and when we respond, it's never to oversell or to tell the customer what we t It's kind of You'll do anyt But you'll be honest if they need to know the facts. The largest tire store chain in the country, very simply, jacks your car up with floor jacks when you buy tires and slaps four tires on. And they can do that in about 15 or 20 minutes. That's not us. We aren't just going to slap tires on your car. We're going to very carefully put new tires on after we make sure everyt The rims are clean. The valve stem mating surface is where it should be, is clean as it should be, and that your car is properly aligned. That takes time. And it's unfortunate because nobody wants to spend time buying tires or sitting in a tire store. We get that. But to do the job right takes time.