Borcherding Buick GMC

How do you create Loldy today as opposed to the old style 10, 15 years ago? If you look at an advertising budget today, no matter what n And wit You can't lose in that quest how are you keeping your database loyal and relevant to you? Our efforts are not being wasted trying to find work. Basically, things that took me weeks to do, outgoing phone calls I had to do manually, I put up with phone n Instead of taking a couple of weeks to do 500 emails and 500 phone calls manually, one command now does that for me in 30 minutes. By its very nature, it's an automated process. So once we set the wheels in motion and one command staff was very instr So it was, for lack of a better term, it was sort of a put it in place and let it go and one command sort of manages it for us. So it was very easy. Obviously, it's very critical to keep and retain your customers that are coming through the service bay. They are going to be responsible for probably 30% of our sales. When I got to t When we brought one command on board, we saw a significant increase in customer satisfaction because they were getting timely, relevant information about their ve I feel that my time is much better spent throughout the day because I see the results. When I go outside on the service drive, I see the cars lined up. We didn't have that situation before. CRMs are CRMs. Whether you're spending two, three, or $5,000 on it, it probably does what it'supposed to do so long as you, the dealer employee, does what you're supposed to. You input the data, it reserves it, it holds it, it segments it. To some degree, it makes it actionable. One command is very different in the fact that there is a tremendous amount of opportunity in the database that we can't get to. It's too time cons With the analytics that they have, the technology that they employ, we're able to say, listen, we want to call recall. We want to call everybody that missed a service appointment. We want to call everybody that remind them of a service appointment. That may be 2,000, 3,000 phone calls a month. You possibly cannot do that. That's just been a really good service for us. Basically, for a couple of reasons. It lightens the load that is typically very tedious to do. You can't do it with any regularity. That is to say that even if you had a BDC center, w It's very consistent. I would recommend it for that. The other the worst t It creates the traffic flow, but you're not ready to receive it. I would say prepare yourself. When I would first mention it to them about doing automated calls, I'm sure that they would say the same t People don't want to have an automated system. We got to have actual people doing it. I felt that way myself when t I was not very confident in t In fact, Insisted on doing some t Once I found out how well t I know that's a big cliche these days. I'm sure you will be totally convinced because you will see the results in the n Again, it's the quality of the leads that are coming in. It's I would say 10 times the results for a quarter of the effort. Our experience with One Command has been surprisingly fruitful. It's produced far more than I thought it would and it's been much easier than I anticipated to implement.