C C & M Truck Service, Inc.

Hey, Enrique, my name is Jared. What I want to do is just talk to you here for a few minutes about your website, about a competitor's website, and we're just going to compare the two. So Google gets 63,000 searches per second, and the people who use Google trust Google. That's why they get so many searches. They've already done the hard work of establis So people who go to them and find the company's ranking at the top, they're giving them instant credibility by using Google as the platform to be found on. There's no need to reinvent the wheel here. Google has algorithms. They don't share the algorithms, but we know the kinds of t So we're going to look at three different ways to go on the first page of Google. What keywords do you want to get found for? What keywords are you getting found for? Where are you ranking now? And how can we get you ranked Right, so that's kind of what we're going to talk about here today. My name is Jared. If you have any questions, I will be your point of contact for anyt Give me a call, 402-515-7222. All right, in any case, as we look at the website here, we want to look at just a few t When we're saving, I can't save your images. There's one. So full truck service repairs. I t So we're trying to get those keywords in there. I just don't We do want to be saving keywords in our pictures. We have the general idea we do have some room for improvement, I t Otherwise, just building out the website and really giving t So as we're trying to get found for keywords, to use Google, you type in words. So you need to have those words on the homepage here, the website. When you're doing that, you need to be building out content. You cannot just have bullet points and just name out all of these words. You need to actually have the content to educate the user. Put that in air quotes, you can't see. So educate the user. But really what we're trying to do is just have enough content to talk to Google about what we want to be found for and building out enough keywords that when we rank our website, it's going to cast a large net and not just a fis So we're trying to catch a lot of different people who are searc So we really need to have a lot of different t It just comes down to that. Really having a full website is going to be crucial before you move forward with anyt So here you can see that we have ARFs as the tool that we're using right now. Went ahead and punched in your homepage here. So your homepage is sitting at a 10. So you're getting decent backlinks and referring domains to t So you have eight referring domains, so eight other websites coming back to your website with a link. That's what a backlink is. Not having a full website, not having a modernized website and things When you compare your whole website to other whole websites, you're sitting down at a zero out of 100. So we really need to build out a proper website. So that's going to be super important there. 19 keywords is what we're getting found for. Again, bullet pointing those t We need to talk about the t You're not getting any traffic right now, but we are going to just take a quick look at what keywords we're getting found for. So you can see right here at the top, CCM trucking is the keyword, but you're sitting down on the t We need to get that fixed. So CCM sitting down on the t So it is going to be hard for people to be finding your website if you're not even ranking for your own name. So truck service, Inc. Truck Repair Bakersfield. So Truck Repair Bakersfield is going to be one of the keywords we really want to target. You're sitting down on the fifth page for that, but there's 100 people searc And if you're in front of those 100 people, you're going to start catc So t So you can see that t We can't just let it, it's not just an autopilot type of transmission Repair Bakersfield. Transmission Service Bakersfield. So a lot of these are getting decent search vol And t So Transmission is one. Bakersfield Truck Center, that's another one. And then we can go into our competitors and see what they're getting found for and build out even more keywords that we want to find or be found for. So let's go ahead and look for a competitor quick. So I went ahead and typed in Truck Repair Bakersfield, California. And so what we want to do is just kind of look at what results come up organically. So nobody's running an ad. Very beneficial to be the only one running ads. But we want to target ads that are focused on what we actually are offering. Make sure that the way that you word your ad doesn't bring in unwanted clicks. It's going to bring in exactly what you want and no more. You have to pay for every time somebody clicks on it whether or not they make it into the shop. So very targeted ads. Right here is the organic section of the map pack. Can pay to run an ad up here I t It'somet But otherwise when we're trying to rank here in the organic section of the map pack, we want to have our citation out there as much time as possible. So our name, address, phone n Make sure you have a proper description. Make sure you really fill out the profile all of the way and use those keywords all along the way. So have the keywords ready to go. Have descriptions made and really fill out the full t So that's going to be how you rank there as well as reviews are becoming more and more important. So reviews, citations, two t When you're trying to rank a website as a whole, you want to be having more backlinks than your competitors. So a backlink is just being associated with other websites. But when we're looking at these original results here, there's a few t Go and get yourself on yellow pages, get yourself on yellow pages. That's going to help. You're going to take some of the authority from these websites by being on those websites already. So they're going to see that you're also on the next thing we're going to do is we're going to come into the competitors that we find here and we're going to see exactly what their website looks So right here you can see that their website is very well built out on the very surface of it I guess. Then as you go down here, it kind of peters off. But they are getting more content on here, not a whole lot more, but definitely have more. So let's go ahead and take t All right, so as you can see we're here, we still have yours pulled up. So t So you can see how it changed. So Truck Repair Bakers Field, California, they are sitting in the second position just as we had seen and they are getting 16 traffic off of that. So t They're getting found for the one keyword because that's what they're heading and stuff So all of their energy is focused on that. So what we would do is we would come in here, take what we can from these guys and then move on, right? We go to the next competitor and find more. We're going to look at their domains here. So you can see these are the domains that they are using. So GMX. com would be a great one to go get. They're getting credit over here as a do follow and it's also a If you're not on local. yahoo. com, I would get on that one. So down here t com, circle, M truck, auto repair. com. This looks You can see that you could do that as well, right? You can go buy another website and do the same t So we can see that's what they're doing here but it's not giving them a lot of credit. None of these zeros across the board are not going to be what you want to associate with. And the same t So these top three here, go ahead and go out and try and grab those. Alright Enrique, that is all I've got for you. Again, my name is Jared. Give me a call, 402-515-7222. I hope t Here's just a quick recap of some of the stuff that I went over. Thanks.