Community Car Care

Well, I t I never actually thought I'd have fun going to a repair shop. This is a bad economy and anything they can do to demonstrate goodwill is going to go a long way with the cons I thought t We all recognize the problem and the Care Council has the solution. Each year, hundreds of community care events offering free cons Though these events are great ideas anytime, typically they're held during National Care Month in April and Fall Care Month in October. April is the National Care Month. I t April is National Care Month. So it is that April is National Care Month. National Care Month, h Take care of your car and it's more than just sort of getting it washed in detail, right? April is National Care Month. April is Care Month. We are all encouraged to take a look under the hood. Businesses that participate in care events can take advantage of the positive local and national media coverage surrounding care months, reminding cons We feel it's really important to leverage a national campaign along with just doing our own shop. It'somet The most recent one, we had 150 ve What we found that these events, they're not designed to sell. They're designed just to raise the awareness to the customer that there'somet And in a lot of cases, those customers will choose to bring their ve These extremely popular celebrations will grow cons We see an immediate spike in our car count following the event. We do them twice a year in space. The Care Council through the Be Care Aware program has proven the marketing power of the care events and offers repair shop owners and managers, retailers and WDs everyt My advice to anybody that is not currently participating in the National Care Month and Be Care Aware campaign is they'really missing a lot of opportunities. Be Care events and ve The goodwill generated by service professionals and business people volunteering their time for free ve I was excited about coming to see t And I'm new here. We just moved to Syracuse. I've been here about a month and I thought this was the coolest thing in the world that I t Just gives you an opportunity to see if there's any upcoming problems with your ve Technicians perform ve The cons With the forms it collects from events around the country the council tabulates and analyzes the data and issues reports on the condition of ve Last year eight out of ten ve The washer fluid is slow but I'm dooflyn and I'll change. I have condensation one of the headlamp units. They actually found somet I need a serpentine belt and a power steering belt soon. The findings compiled by the Care Council reinforce the estimate of fifty billion dollars in ve A testament to the need for more cons Shops and retailers can partner on events or do it on their own. The most successful and memorable events for cons We're going to give away oil changes for donations to a local cause and I t When you start getting other people involved, other events involved, it really just grows on its own. So we're finding it's very easy to plan and to execute. We had people there that did checking to make sure that c T We topped off oil, we topped off antifreeze also and we've always made sure that the tires were filled to the proper amount. Our Care event, both spring and fall, are a part of our marketing program each year and we are going to continue to do that. However it's done, t We had over 200 ve What we did is we had a partners We took our parts stores and our installers and had them work in tandem. Part stores got people to come to these ve Customers came in, people that can work on their cars, people that don't know how to work on their cars, but it gave them the opportunity to find out more about their ve You go into that installers place of business or you go to the ve You can cultivate that customer into a full-time customer at some point. At our last event that we held the employees have really enjoyed those opportunities. We have put established ourselves as someone in the community doing somet And it's the most cost effective promotion you can find. The underlying cost for t For us to do a mailing to our current customers would cost five times what it would cost to hold t We're getting in front of prospective customers and we're showing them what we can do. All of the tools and resources you need to plan and host a community care event are provided by the Care Council and downloadable through its website. There's a point of sale kit available that contains virtually everyt We always have this fear of going into the garage and getting rooked out of something and If somebody offered t I absolutely would. The Care Council's Be Care Aware free ve I think from the cons It's a way to open up your facility to anybody, existing cons Accomplish a few t You get some of the chance to see your facility and meet your staff and show that you're there to provide a service for them. It's a fun event, it's an informational event and it's a chance for people to talk with technicians, talk with shop owners, talk with service advisors, one one, get more information about their car and it doesn't cost them a penny. We tied that to the national events that are being promoted throughout the country so we'll get some exposure and get some authenticity by having it on TV. We have an opportunity twice a year to participate in a nationwide marketing campaign to market our business and the materials are there. We don't have to create it. All we've got to do is say yes we will. Community Care events with free vehicle inspections Isn't it time for you to test drive t