Exclusive Concepts

Folks, What's been happening? Why did we do t Well, COVID has been pretty crazy for e-commerce since it started. Impression share for Google Search and Google Shopping is just off the charts. With that many more impressions, cost per clicks have gone down w So it's been pretty good for online retail and it's continued since COVID started. Here's 35 food and bev clients showing an average year over year of 200 to 250% Same type of situation for sporting goods and outdoors. But we keep looking at ads accounts and realizing people aren't doing everyt Here'some mistakes. Still using last-cook attribution, w So you turn those off, but you shouldn't. A lot of people are cramming all their products into one single smart shopping campaign. Not enough e-commerce stores are using priority settings in Google Shopping, w Feeds are not being enriched for data that you can then use in your Google Shopping decision making. Mobile is phenomenal in terms of results right now. 62% of impressions, 50% Yet some of you still have a lock on your mobile traffic. And accounts aren't being organized by your brand, your competitors' keywords, and then discovery. So you can toggle between those goals. Okay, so we decided to make a really super easy report that gives you all t So we built t Super easy to sign up, executive level information. Plus, if You can actually get a lot of performance boosting insights. We cover device performance at the Google Shopping level. Same type of situation for search ads and display and remarketing. You find all these amazing We actually go through and figure out what your brand keywords are, your competitor keywords, and then discovery and sort all the data by brand conquest and discovery. So you can see how you do with all that. Takes a little bit of time. Very effective. We'll show you how you're doing across all the different campaign types. You're probably not using two or three campaign types at all. We'll find all the products that are getting too much spend, statistically valid time to start bringing down your ad spend towards those because they're wasting money. We'll also find the products that are statistically valid and doing super well but don't have enough funds. We'll do the same t You need to know how to do clusters of keywords. Not easy to do. Not easy to report on. All the keywords that are performing well also will be identified, especially if they've With all the insights we could give you, we also give your top four recommendations to focus on and a score that lets us understand how you compare against everyone else. You sign up through a landing page. The landing page takes you to Google where you actually have to officially sign in and then it connects the dots. Your agency, if you've got one, will not see that you're running the scorecard or that you're connected with us. We are a top premier partner, over 400 accounts. We're trusted by major brands and niche retailers. We've been doing top five ad spend managers in Google. We've been on Inc. 5000 almost every year since 2008. Remember, when you finally give us your return on ad spend goal, it's finally going to go from exclusive concepts to Google. There you're going to sign in with your Gmail account that's associated with Google ads. If you don't have the right one, just keep trying until you get the right one, then allow us access. It's as easy as that. Folks will see you after you're done filling out the scorecard request. Can't wait to walk through it with you. Take care.