Expert Collision Repair
Since 1991, Scott's Auto Body has been providing expert collision repair for all makes and models. Our staff is more than willing to assist you with any questions or concerns you may have throughout the estimating and repair process. Our highly skilled and experienced technicians are industry trained, and have achieved the highly coveted I-Car Gold Class distinction, along with many other training certifications. You can be assured that we'll provide a high quality repair that will return your vehicle to pre-loss condition. Feel free to call, email or stop by and talk with someone in our office.
My name is Latrina. Either yesterday or late last week, my son Chris reached out to your business to offer you free custom video with some tips and tricks on how to improve your online presence. I'm finally getting around to these videos. I try to make these in my spare time, a little bit hectic, but I do make these videos as a way to get back to the community. We don't sell in these videos. Our p So t So if you don't mind, however, please leave us some feedback. Leave us some feedback at the end, a short line or two, letting us know if you found your custom video to be helpful or not. Also, if you have questions, don't hesitate to ask. I'll be happy to clarify or give you more information. Okay, so I'm going to keep t I will be going over content, backlinks and citations and why these are important website elements. Go over your company's online presence and make recommendations for improvement if I see any. So content is anyt Words, images, videos, you want to have as much information as possible because t Having sufficient content on your pages is important. 1500 for the home page at least and 500 for the back pages is standard. Again, then you want to get as many citations as possible. These are listings and directories It's your business name, your address, your phone n You at least want to have more than your competition. Okay, then backlinks. These are the placement of your website address onto other website addresses. For example, if you have a Facebook page, Yellow Pages and your website is listed there, that is considered a backlink and t Why is t Google places extremely To Google t It's not a fly by night business. The more backlinks you have, the more popular your website becomes. Let's take a peek here. First of all, I could not find a website for you. I apologize if I didn't find your website. If you do have a website and you'd Let's j If we go into Google and we search auto body and collision repair, Rentson, West Virginia, t Most times you'll find ads. So you'll see there's an ad here at the top. Sometimes there are ads at the bottom of the page as well. These are paid advertisements that businesses have placed with Google. They are great as part of an overall strategy. I caution businesses not to rely solely on advertisements because a lot of people these days have ad blockers on their computers and therefore they won't see those advertisements. The best way to get visual impact and be seen is to get your business listed in what we call the map pack. T Now the businesses that could chosen here are the businesses that Google have perceived to be the experts in their niche, their service area. I believe t One t You're not just auto body, you are also collision repair and that's an important distinction to be making with your clients and your customers. Further down on the page, Google continues to rank businesses. Ideally you want to have your business ranked or listed on the first couple of pages. No far beyond that because most people are not venturing that far away from the first couple of pages. We want to make decisions as cons We are looking for the best products of best services and making decisions on the spot. So if your business is listed on the fifth or sixth or tenth page, people are not So we really want to be aiming to get businesses listed here in the map pack and ideally on the first and second pages of the Google search. So let's take a look at some data. Again, I couldn't find a website for you so t So I just wanted to verify that I didn't overlook. So I couldn't find a website for you and it's not listed with Google either. If you do have a website, that's another t You want to always have your listing with Google optimized so that people can easily find you. But what we'll find is some of your competitors are listed here. You'll see, for example, Superior AutoBody, they're getting zero clicks sometimes. Sometimes they get two. They had an extreme spike here where they were getting 29, 20, And then they tapered off again to around 15 clicks per day. Another one of your clients or customers, I'm sorry, competitors, not clients, competitors' caliper in your area is getting about 30 clicks per day and I'm showing t Okay, right now you're not listed in Google so people are not, you're listed in Google but you don't have a website and people tend not to go to businesses that don't have a website. Your website is your living business card. It's going to be working harder than you sometimes. So you really want to make sure you have a very well put together website so that people can find you. I know you're doing quality work. I've seen reviews and comments in Facebook about your services so that's one reason we reached out. We wanted to help you and figure out how we can do that and give you some suggestions on how to improve your online presence. So hopefully t Please let me know. Shoot me a quick reply, one line or two. Let me know what was helpful, what was not. If you have questions, also let me know and I'll be happy to clarify anyt Otherwise, I applaud you for hanging in there through the pandemic and through the economy and I wish you much continued success. I'm at Scott's Auto Body and Collision. Have a wonderful day. Bye.
